All Stories

  1. New Tools for Measuring Global Academic Performance
  2. Competitive strategies, market orientation types and innovation strategies: finding the strategic fit
  3. Causal effect of differentiation strategy on organisational performance: the mediating effects of customer orientation and service innovation
  4. Innovation strategies and performance: are they truly linked?
  5. Market Orientation Practices and Effects on Organizational Performance
  6. Does Service Innovation Act as a Mediator in Differentiation Strategy and Organizational Performance Nexus? An Empirical Study
  7. Do Cost Leadership Strategy and Process Innovation Influence the Performance of Malaysia Hotel Industry?
  8. Strategic roles of human capital in transforming hotel industry in Malaysia