All Stories

  1. The moderating role of high- and low-involvement product types on customer loyalty and satisfaction in banking: an Australian perspective

    Article • International Journal of Bank Marketing, November 2023, Emerald

    mercedez hinchcliff, Dr Grace McCarthy

  2. Embedding Canva into the marketing classroom: a dialogic and social learning approach to classroom innovation

    Article • Higher Education Skills and Work-based Learning, May 2023, Emerald

    mercedez hinchcliff