All Stories

  1. How previous positive experiences with store brands affect purchase intention in emerging countries

    Article • International Marketing Review, July 2017, Emerald

    Mbaye Fall Diallo

  2. Store image perceptions and customer knowledge cues in emerging markets

    Article • International Journal of Retail & Distribution Management, December 2016, Emerald

    Mbaye Fall Diallo

  3. What drives store brand purchases during crisis periods? Evidence from panel data in four product categories

    Article • International Journal of Retail & Distribution Management, March 2016, Emerald

    Mbaye Fall Diallo

  4. How to measure Affective Trust?

    Article • Journal of Business and Industrial Marketing, March 2016, Emerald

    Full Professor Houcine AKROUT, PhD, HDR., Mbaye Fall Diallo

  5. Drivers of store brand usage in an Asian emerging market: evidence from Vietnam

    Article • International Journal of Retail & Distribution Management, December 2015, Emerald

    Mbaye Fall Diallo

  6. The influence of image and consumer factors on store brand choice in the Brazilian market

    Article • European Business Review, August 2015, Emerald

    Mbaye Fall Diallo, Professor Leigh Sparks

  7. Comportement responsable des touristes : Le role de l'engagement social

    Article • Recherche et Applications en Marketing (French Edition), March 2015, SAGE Publications

    Mbaye Fall Diallo