All Stories

  1. DON’T MESS WITH THE SILVER SURFER – HOW TO DIRECT NEGATIVE CUSTOMER ONLINE COMPLAINTS INTO BENEFITS FOR THE RETAILER

    Article • July 2016, Global Alliance of Marketing and Management Associations

    Marv Khammash

  2. Forecasting branded and generic pharmaceuticals

    Article • International Journal of Forecasting, April 2016, Elsevier

    Marv Khammash

  3. Relative performance of methods for forecasting special events

    Article • Journal of Business Research, August 2015, Elsevier

    Marv Khammash

  4. Online Complaint Communication Strategy: An Integrated Management Framework for e-Businesses

    Article • November 2013, Springer Science + Business Media

    Marv Khammash, Jan Breitsohl

  5. New Developments in Online Marketing

    Article • September 2013, Taylor & Francis

    Marv Khammash

  6. ‘Arrivederci CIAO.com, Buongiorno Bing.com’—Electronic word-of-mouth (eWOM), antecedences and consequences

    Article • International Journal of Information Management, February 2011, Elsevier

    Marv Khammash

  7. E‐business complaint management: perceptions and perspectives of online credibility

    Article • Journal of Enterprise Information Management, September 2010, Emerald

    Jan Breitsohl, Marv Khammash

  8. Why do people read reviews posted on consumer-opinion portals?

    Article • Journal of Marketing Management, May 2010, Taylor & Francis

    Marv Khammash