All Stories

  1. Culture in business relationship interaction

    Article • Journal of Business and Industrial Marketing, June 2015, Emerald

    Dr Maria Ivanova-Gongne

  2. Managerial sensemaking of interaction within business relationships: A cultural perspective

    Article • European Management Journal, December 2013, Elsevier

    Dr Maria Ivanova-Gongne , Dr Lasse Torkkeli

  3. The importance of cultural adaptation for the trust development within business relationships

    Article • Journal of Business and Industrial Marketing, February 2013, Emerald

    Dr Maria Ivanova-Gongne