All Stories

  1. EXPRESS: Typography Talks: Influencing Vintage Anemoia and Product Safety Perceptions with Vintage Typography

    Article • Journal of Marketing, November 2023, SAGE Publications

    Margurite Hook

  2. Appetite for distraction? A systematic literature review on customer smartphone distraction

    Article • International Journal of Information Management, November 2023, Elsevier

    Margurite Hook

  3. Peer pressure in brand communities with child members.

    Article • Journal of Strategic Marketing, June 2020, Taylor & Francis

    Margurite Hook

  4. Similar characteristics increase children's desire to participate in a brand community

    Article • Journal of Retailing and Consumer Services, January 2020, Elsevier

    Margurite Hook

  5. Brand Community Literature Review

    Article • Journal of Brand Management, November 2017, Nature

    Margurite Hook, Margurite Hook

  6. Children and adults are not the same when it comes to brand community participation

    Article • Journal of Marketing Behavior, October 2017, Now Publishers

    Margurite Hook, Margurite Hook

  7. Children's participation in branded social networks (brand communities)

    Article • International Journal of Consumer Studies, August 2016, Wiley

    Margurite Hook, Margurite Hook