Margurite Hook

  • University of Newcastle

My co-authors include

Margurite Hook

My Publications

Peer pressure in brand communities with child members.

  • Journal of Strategic Marketing
  • June 2020

Similar characteristics increase children's desire to participate in a brand community

  • Journal of Retailing and Consumer Services
  • January 2020

Brand Community Literature Review

  • Journal of Brand Management
  • November 2017

Children and adults are not the same when it comes to brand community participation

  • Journal of Marketing Behavior
  • October 2017

Children's participation in branded social networks (brand communities)

  • International Journal of Consumer Studies
  • August 2016