All Stories

  1. Brand Community Literature Review

    Article • Journal of Brand Management, November 2017, Nature

    Margurite Hook, Margurite Hook

  2. Children and adults are not the same when it comes to brand community participation

    Article • Journal of Marketing Behavior, October 2017, Now Publishers

    Margurite Hook, Margurite Hook

  3. Children's participation in branded social networks (brand communities)

    Article • International Journal of Consumer Studies, August 2016, Wiley

    Margurite Hook, Margurite Hook