All Stories

  1. Advertising: Company Asset or Liability? A Systematic Literature Review on Deception

    Article • International Journal of Consumer Studies, January 2026, Wiley

    Letizia Alvino

  2. Neuroscience tools at work: approaches to use across the employee lifecycle and future research agenda

    Article • Personnel Review, September 2025, Emerald

    Aizhan Tursunbayeva, Letizia Alvino

  3. Sustainability across Borders: which factors influence sustainable footwear Choices? An empirical study on Italian and Dutch consumers

    Article • Journal of Cleaner Production, August 2025, Elsevier

    Letizia Alvino

  4. Neurowine insights: exploring the impact of neuroscience on wine cue assessment

    Article • International Journal of Wine Business Research, March 2025, Emerald

    Elena Barbierato, Letizia Alvino

  5. Corrigendum: Picking your brains: where and how neuroscience tools can enhance marketing research

    Article • Frontiers in Neuroscience, May 2024, Frontiers

    Letizia Alvino

  6. Discovering the art of advertising using neuromarketing: a literature review on physiological and neurophysiological measures of ads

    Article • International Journal of Internet Marketing and Advertising, January 2024, Inderscience Publishers

    Letizia Alvino

  7. The relevance of reducing Veress needle overshooting

    Article • Scientific Reports, October 2023, Springer Science + Business Media

    Letizia Alvino

  8. Creating a circular healthcare economy: sustainable strategies for a circular healthcare

    Article • September 2023, Delft University of Technology

    Letizia Alvino

  9. This is not my jam: an Italian choice experiment on the influence of typical product attributes on consumers’ willingness to pay

    Article • Nutrition & Food Science, June 2023, Emerald

    Letizia Alvino

  10. Investigating the antecedents of consumer behavioral intention for sustainable fashion products: Evidence from a large survey of Italian consumers

    Article • Technological Forecasting and Social Change, December 2022, Elsevier

    Letizia Alvino

  11. Consumer Neuroscience: Attentional Preferences for Wine Labeling Reflected in the Posterior Contralateral Negativity

    Article • Frontiers in Psychology, October 2021, Frontiers

    Letizia Alvino

  12. Picking Your Brains: Where and How Neuroscience Tools Can Enhance Marketing Research

    Article • Frontiers in Neuroscience, December 2020, Frontiers

    Letizia Alvino

  13. Which wine do you prefer? An analysis on consumer behaviour and brain activity during a wine tasting experience

    Article • Asia Pacific International Journal of Marketing, October 2019, Emerald

    Letizia Alvino

  14. INVESTIGATING INDIVIDUAL PREFERENCES AND BRAIN ACTIVITY IN A WINE TASTING EXPERIENCE: A NEUROMARKETING APPROACH

    Article • Global Fashion Management Conference, July 2018, Global Alliance of Marketing and Management Associations

    Letizia Alvino

  15. Towards a Better Understanding of Consumer Behavior: Marginal Utility as a Parameter in Neuromarketing Research

    Article • International Journal of Marketing Studies, February 2018, Canadian Center of Science and Education

    Letizia Alvino

  16. The decision-making process between rationality and emotions

    Article • International Journal of Scientific Research and Management (IJSRM), September 2017, Research and Analysis Journals

    Letizia Alvino