All Stories

  1. Catch Them If You Can: The Effect of Reminder Direct Mailings on the Return Rate of First-Time Donors

    Article • Journal of Nonprofit & Public Sector Marketing, October 2018, Taylor & Francis

    Dr Larissa M. Sundermann

  2. Word of mouth and ist effect on donor relationships

    Article • Journal of Services Marketing, May 2018, Emerald

    Dr Larissa M. Sundermann

  3. The ‘Donor of the Future Project’ — what donors expect from their blood donation services?

    Article • Vox Sanguinis, February 2017, Wiley

    Dr Larissa M. Sundermann

  4. Is differentiated marketing able to increase blood donations?

    Article • International Review on Public and Nonprofit Marketing, February 2017, Springer Science + Business Media

    Jurgen Willems, Dr Larissa M. Sundermann