All Stories

  1. From search to support: the role of UGC in stigmatized consumers’ mental health treatment journeys

    Article • Journal of Services Marketing, February 2025, Emerald

    Kimberly Legocki

  2. How viral content emerges and spreads in response to brand transgressions

    Article • Journal of Consumer Marketing, June 2022, Emerald

    Kimberly Legocki

  3. How Consumers Use Social Media to Address Public Service Failures

    Article • Journal of Marketing & Public Policy, February 2020, SAGE Publications

    Kimberly Legocki