All Stories

  1. Beyond Regional Activations: Structural Connectivity Message-Passing Shallow Neural Networks for Brain Decoding

    Article • March 2026, openRxiv

    Dr. Jose Paulo Marques dos Santos

  2. Structurally Restricted Message-Passing within Shallow Architectures for Explainable Network-Level Brain Decoding on Small Cohorts

    Article • March 2026, openRxiv

    Dr. Jose Paulo Marques dos Santos

  3. The emotional paradox of short promotional videos in urban tourism: cognitive and affective responses in decision-making under stress or joy

    Article • Journal of Travel & Tourism Marketing, June 2025, Taylor & Francis

    Dr. Jose Paulo Marques dos Santos

  4. Decoding Mental States in Social Cognition: Insights from Explainable Artificial Intelligence on HCP fMRI Data

    Article • Machine Learning and Knowledge Extraction, February 2025, MDPI AG

    Dr. Jose Paulo Marques dos Santos

  5. Enhancing Consumer Insights Through Multimodal Artificial Intelligence and Affective Computing

    Article • IEEE Access, January 2025, Institute of Electrical & Electronics Engineers (IEEE)

    Professor Ana Maria Madureira, Dr. Jose Paulo Marques dos Santos

  6. Dual Influences: The Impact of Online and Offline Information Sources on Customer Services Interactions with Companies

    Article • January 2025, Springer Science + Business Media

    Dr. Jose Paulo Marques dos Santos

  7. Navigating the Realities: Unpacking Consumer Behavior in Metaverse Retailing Using Virtual and Augmented Reality (VR/AR)

    Article • January 2025, Springer Science + Business Media

    Dr. Jose Paulo Marques dos Santos

  8. Path-Weight-Based Pruning and SHAP-Based Explanations of an ANN with fMRI Data

    Article • January 2025, Springer Science + Business Media

    Dr. Jose Paulo Marques dos Santos

  9. Marketing and Smart Technologies

    Article • January 2025, Springer Science + Business Media

    Dr. Jose Paulo Marques dos Santos

  10. Navigating the Future of Enterprises: Insights into Digital Transformation, Virtual Reality, and the Metaverse

    Article • June 2024, Institute of Electrical & Electronics Engineers (IEEE)

    Professor Ana Maria Madureira, Dr. Jose Paulo Marques dos Santos

  11. Explainable artificial intelligence (xAI) in neuromarketing/consumer neuroscience: an fMRI study on brand perception

    Article • Frontiers in Human Neuroscience, March 2024, Frontiers

    Dr. Jose Paulo Marques dos Santos

  12. A Systematic Review on Responsible Multimodal Sentiment Analysis in Marketing Applications

    Article • IEEE Access, January 2024, Institute of Electrical & Electronics Engineers (IEEE)

    Professor Ana Maria Madureira, Dr. Jose Paulo Marques dos Santos

  13. Future Perspectives in Healthcare: An Analysis of Augmented Reality and Spatial Computing in Hospital Environments

    Article • Procedia Computer Science, January 2024, Elsevier

    Dr. Jose Paulo Marques dos Santos

  14. How Can Businesses, Low-Tech Businesses in Particular, Benefit from the Metaverse? A Delphi Perspective from Academics

    Article • January 2024, Springer Science + Business Media

    Dr. Jose Paulo Marques dos Santos

  15. Path-Weights and Layer-Wise Relevance Propagation for Explainability of ANNs with fMRI Data

    Article • January 2024, Springer Science + Business Media

    Dr. Jose Paulo Marques dos Santos

  16. Burnout, resilience, and subjective well-being among Portuguese lecturers’ during the COVID-19 pandemic

    Article • Frontiers in Psychology, November 2023, Frontiers

    Dr. Jose Paulo Marques dos Santos

  17. Advantages and Disadvantages, Concerns, and Solutions for Emergency Remote Teaching During COVID-19: Portuguese Lecturers’ Perspectives

    Article • SAGE Open, October 2023, SAGE Publications

    Dr. Jose Paulo Marques dos Santos

  18. Has It Ever Been the Fashion Blog’s Dusk? A Thematic Analysis-Based Research on the Anguishes in the Post-transition from Text Blog Writers to the Ready-Made Scroll, Scroll, Scroll Instagram Images

    Article • January 2023, Springer Science + Business Media

    Dr. Jose Paulo Marques dos Santos

  19. Organisational Attraction in the Voluntary Military Recruitment in the Portuguese Armed Forces

    Article • January 2023, Springer Science + Business Media

    Dr. Jose Paulo Marques dos Santos

  20. Path Weights Analyses in a Shallow Neural Network to Reach Explainable Artificial Intelligence (XAI) of fMRI Data

    Article • January 2023, Springer Science + Business Media

    Dr. Jose Paulo Marques dos Santos

  21. The Blockchain Technology Applications in Higher Education

    Article • January 2023, Springer Science + Business Media

    Dr. Jose Paulo Marques dos Santos

  22. Online Brand Community Characterization with Engagement and Social Network Analysis (SNA) for Marketing Communication: The Subreddit r/intel

    Article • January 2022, Springer Science + Business Media

    Dr. Jose Paulo Marques dos Santos

  23. Structuring Best Practices of Search Engine Optimization for Webpages

    Article • January 2022, Springer Science + Business Media

    Dr. Jose Paulo Marques dos Santos

  24. Towards XAI: Interpretable Shallow Neural Network Used to Model HCP’s fMRI Motor Paradigm Data

    Article • January 2022, Springer Science + Business Media

    Dr. Jose Paulo Marques dos Santos

  25. Impact of COVID-19 on Medicine Lecturers’ Mental Health and Emergency Remote Teaching Challenges

    Article • International Journal of Environmental Research and Public Health, June 2021, MDPI AG

    Dr. Jose Paulo Marques dos Santos

  26. Business Intelligence in Sports Retail: Data Mining Application

    Article • June 2021, Institute of Electrical & Electronics Engineers (IEEE)

    Dr. Jose Paulo Marques dos Santos

  27. Calling for the Study of the Neuroscience of the Sports Fan Consumer

    Article • January 2021, Springer Science + Business Media

    Dr. Jose Paulo Marques dos Santos

  28. The Use of Consumer Neuroscience Knowledge in Improving Real Promotional Media: The Case of Worten

    Article • November 2019, Springer Science + Business Media

    Dr. Jose Paulo Marques dos Santos

  29. Neural imprints of national brands versus own-label brands

    Article • Journal of Product & Brand Management, April 2016, Emerald

    Dr. Jose Paulo Marques dos Santos

  30. 'Mind Reading': Hitting Cognition by Using ANNs to Analyze fMRI Data in a Paradigm Exempted from Motor Responses

    Article • January 2014, Scitepress

    Dr. Jose Paulo Marques dos Santos

  31. Neuroscience in branding: A functional magnetic resonance imaging study on brands’ implicit and explicit impressions

    Article • Journal of Brand Management, July 2012, Nature

    Dr. Jose Paulo Marques dos Santos

  32. Neural correlates of the emotional and symbolic content of brands: A neuroimaging study

    Article • Journal of Customer Behaviour, April 2012, Westburn Publishers

    Dr. Jose Paulo Marques dos Santos

  33. Tackling the Cognitive Processes That Underlie Brands' Assessments Using Artificial Neural Networks and Whole Brain fMRI Acquisitions

    Article • May 2011, Institute of Electrical & Electronics Engineers (IEEE)

    Dr. Jose Paulo Marques dos Santos

  34. Investigating the Role of the Ventromedial Prefrontal Cortex in the Assessment of Brands

    Article • Frontiers in Neuroscience, January 2011, Frontiers

    Dr. Jose Paulo Marques dos Santos