All Stories

  1. Neural imprints of national brands versus own-label brands

    Article • Journal of Product & Brand Management, April 2016, Emerald

    Dr. Jose Paulo Marques dos Santos

  2. Neuroscience in branding: A functional magnetic resonance imaging study on brands’ implicit and explicit impressions

    Article • Journal of Brand Management, July 2012, Nature

    Dr. Jose Paulo Marques dos Santos

  3. Neural correlates of the emotional and symbolic content of brands: A neuroimaging study

    Article • Journal of Customer Behaviour, April 2012, Westburn Publishers

    Dr. Jose Paulo Marques dos Santos

  4. Tackling the Cognitive Processes That Underlie Brands' Assessments Using Artificial Neural Networks and Whole Brain fMRI Acquisitions

    Article • May 2011, Institute of Electrical & Electronics Engineers (IEEE)

    Dr. Jose Paulo Marques dos Santos

  5. Investigating the Role of the Ventromedial Prefrontal Cortex in the Assessment of Brands

    Article • Frontiers in Neuroscience, January 2011, Frontiers

    Dr. Jose Paulo Marques dos Santos