Contact

All Stories

  1. Assessing AI adoption in the sports industry from a consumer perspective

    Article • International Journal of Sports Marketing and Sponsorship, September 2025, Emerald

    Joern Schlimm

  2. How should sports video games be designed to appeal to gamers?

    Article • International Journal of Sports Marketing and Sponsorship, December 2024, Emerald

    Joern Schlimm

  3. Why do consumers buy sports NFTs?

    Article • International Journal of Sports Marketing and Sponsorship, July 2024, Emerald

    Joern Schlimm

  4. Taking fan engagement to a new level – assessing sports consumer interest in virtual environments and Web3 activations

    Article • International Journal of Sports Marketing and Sponsorship, August 2023, Emerald

    Joern Schlimm