All Stories

  1. Coopetitive service innovation: the role of geographical proximity, innovation focus and customer cooperation

    Article • Journal of Business and Industrial Marketing, October 2024, Emerald

    Henrik Virtanen

  2. Striking the right balance in tension management. The case of coopetition in small- and medium-sized firms

    Article • Journal of Business and Industrial Marketing, March 2022, Emerald

    Henrik Virtanen

  3. Practices on using endorsements in social media marketing.

    Article • Journal of Small Business and Enterprise Development, August 2017, Emerald

    Henrik Virtanen