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  1. Is the glass half full or half empty? Underestimating versus overestimating institutional distance and the importance of managerial cognition

    Article • Long Range Planning, October 2026, Elsevier

    Dr Goudarz Azar

  2. The detrimental effect of institutional forces on green innovations and customer cooperation

    Article • Asia Pacific International Journal of Marketing, September 2025, Emerald

    Dr Goudarz Azar

  3. Institutional distance and location choice: an experimental approach to the perception puzzle

    Article • International Marketing Review, May 2024, Emerald

    Dr Goudarz Azar

  4. The contingent effect of product relatedness on B2B firms pricing strategy. Evidence from India

    Article • Industrial Marketing Management, April 2019, Elsevier

    Dr Goudarz Azar

  5. Do MNEs from developed and emerging economies differ in their location choice of FDI? A 36-year review

    Article • International Business Review, April 2018, Elsevier

    Dr Goudarz Azar

  6. International diversification and firm performance in the post-acquisition period: A resource dependence perspective

    Article • Journal of Business Research, February 2018, Elsevier

    Dr Goudarz Azar

  7. How Do Managers’ Deviant Perceptions of “Cultural Distance” Relate to the Performance of International SMEs?

    Article • November 2017, Emerald

    Dr Goudarz Azar

  8. Organizational innovation, technological innovation, and export performance: The effects of innovation radicalness and extensiveness

    Article • International Business Review, April 2017, Elsevier

    Dr Goudarz Azar, Prof Francesco Ciabuschi

  9. Incongruities in Managers’ Perceptions of “Distance” and Performance Implications

    Article • Academy of Management Proceedings, January 2017, The Academy of Management

    Dr Goudarz Azar

  10. Cultural distance, innovation and export performance

    Article • European Business Review, March 2016, Emerald

    Dr Goudarz Azar

  11. How congruent are managers’ perceptions of cultural distance with objective reality?

    Article • Equal Opportunities International, September 2014, Emerald

    Dr Goudarz Azar

  12. Psychic Distance, Innovation, and Firm Performance

    Article • Management International Review, September 2014, Springer Science + Business Media

    Dr Goudarz Azar

  13. Food Culture Distance as a Predictor of Foreign Market Selection: The Case of Swedish Food Exporters

    Article • Journal of Food Products Marketing, December 2013, Taylor & Francis

    Dr Goudarz Azar