All Stories

  1. Towards an Integrated Model of Customer Religiosity: A Self-Determination Theory Perspective
  2. Composition of motivation profiles at work using latent analysis: theory and evidence
  3. Integrating self-determined needs into the relationship among product design, willingness-to-pay a premium, and word-of-mouth: a cross-cultural gender-specific study
  4. Linking product design to consumer behavior: the moderating role of consumption experience
  5. Association between a parent’s brand passion and a child’s brand passion: a moderated moderated-mediation model