All Stories

  1. An Introduction to Applied Statistics

    Article • May 2025, Taylor & Francis

    Dr. Edward T. Vieira, Jr.

  2. Analysis of Variance (ANOVA): Comparing More Than Two Independent Samples' Means to Test for Differences Among Them

    Article • May 2025, Taylor & Francis

    Dr. Edward T. Vieira, Jr.

  3. Basic Probabilities for Categorical Variables

    Article • May 2025, Taylor & Francis

    Dr. Edward T. Vieira, Jr.

  4. Bivariate Correlation: The Association Between Two Variables

    Article • May 2025, Taylor & Francis

    Dr. Edward T. Vieira, Jr.

  5. Chi-Square Goodness of Fit Test: Comparing Counts in a Single Variable With Two or More Categories

    Article • May 2025, Taylor & Francis

    Dr. Edward T. Vieira, Jr.

  6. Chi-Square Test of Independence: Comparing Counts Between Two Variables Each With Two or More Categories

    Article • May 2025, Taylor & Francis

    Dr. Edward T. Vieira, Jr.

  7. Chi-Square Test of the Same Sample: Comparing Counts of the Same Sample Measured Twice Using a Categorical Variable

    Article • May 2025, Taylor & Francis

    Dr. Edward T. Vieira, Jr.

  8. Classification Using Cluster Analysis

    Article • May 2025, Taylor & Francis

    Dr. Edward T. Vieira, Jr.

  9. Data and Types of Variables

    Article • May 2025, Taylor & Francis

    Dr. Edward T. Vieira, Jr.

  10. Describing Categorical Variables

    Article • May 2025, Taylor & Francis

    Dr. Edward T. Vieira, Jr.

  11. Factor Analysis: From Data Reduction to Latent Variables

    Article • May 2025, Taylor & Francis

    Dr. Edward T. Vieira, Jr.

  12. General Linear Model Repeated Measures: Comparing Means of the Same Sample Measured More Than Twice Using a Numeric Variable

    Article • May 2025, Taylor & Francis

    Dr. Edward T. Vieira, Jr.

  13. Linear Regression

    Article • May 2025, Taylor & Francis

    Dr. Edward T. Vieira, Jr.

  14. Logistic Regression

    Article • May 2025, Taylor & Francis

    Dr. Edward T. Vieira, Jr.

  15. Missing Data

    Article • May 2025, Taylor & Francis

    Dr. Edward T. Vieira, Jr.

  16. Numeric Variables: Data Screening and Removing Outliers

    Article • May 2025, Taylor & Francis

    Dr. Edward T. Vieira, Jr.

  17. Paired t-Test: Comparing the Means of the Same Sample Measured Twice Using a Numeric Variable

    Article • May 2025, Taylor & Francis

    Dr. Edward T. Vieira, Jr.

  18. SPSS 29 Statistics Data Management Basics – Preparing Data for Analysis

    Article • May 2025, Taylor & Francis

    Dr. Edward T. Vieira, Jr.

  19. Sample Size

    Article • May 2025, Taylor & Francis

    Dr. Edward T. Vieira, Jr.

  20. Sampling Strategies

    Article • May 2025, Taylor & Francis

    Dr. Edward T. Vieira, Jr.

  21. Sources and Types of Statistical Error

    Article • May 2025, Taylor & Francis

    Dr. Edward T. Vieira, Jr.

  22. Statistics: Descriptive, Inferential, and Correlational

    Article • May 2025, Taylor & Francis

    Dr. Edward T. Vieira, Jr.

  23. The Concepts of Data Distribution, Probability Values, and Significance Testing

    Article • May 2025, Taylor & Francis

    Dr. Edward T. Vieira, Jr.

  24. t-Test: Comparing a Single-Sample Mean to a Specific Value

    Article • May 2025, Taylor & Francis

    Dr. Edward T. Vieira, Jr.

  25. t-Test:Comparing Two Independent Samples' Variable Means

    Article • May 2025, Taylor & Francis

    Dr. Edward T. Vieira, Jr.

  26. Budgeting and Scheduling for a Public Relations Campaign

    Article • April 2024, Taylor & Francis

    Dr. Edward T. Vieira, Jr.

  27. Culture, Diversity, and Inclusion

    Article • April 2024, Taylor & Francis

    Dr. Edward T. Vieira, Jr.

  28. Global Public Relations

    Article • April 2024, Taylor & Francis

    Dr. Edward T. Vieira, Jr.

  29. Internal Messaging

    Article • April 2024, Taylor & Francis

    Dr. Edward T. Vieira, Jr.

  30. Introduction to Public Relations

    Article • April 2024, Taylor & Francis

    Dr. Edward T. Vieira, Jr.

  31. Professional Associations and Public Relations Code of Ethics

    Article • April 2024, Taylor & Francis

    Dr. Edward T. Vieira, Jr.

  32. Public Relations Campaign Evaluation

    Article • April 2024, Taylor & Francis

    Dr. Edward T. Vieira, Jr.

  33. Public Relations Research

    Article • April 2024, Taylor & Francis

    Dr. Edward T. Vieira, Jr.

  34. Public Relations Tactics' Toolbox

    Article • April 2024, Taylor & Francis

    Dr. Edward T. Vieira, Jr.

  35. Putting It All Together

    Article • April 2024, Taylor & Francis

    Dr. Edward T. Vieira, Jr.

  36. Situational Analysis

    Article • April 2024, Taylor & Francis

    Dr. Edward T. Vieira, Jr.

  37. Situational Analysis

    Article • April 2024, Taylor & Francis

    Dr. Edward T. Vieira, Jr.

  38. Social Media Tactics

    Article • April 2024, Taylor & Francis

    Dr. Edward T. Vieira, Jr.

  39. Strategy

    Article • April 2024, Taylor & Francis

    Dr. Edward T. Vieira, Jr.

  40. Strategy

    Article • April 2024, Taylor & Francis

    Dr. Edward T. Vieira, Jr.

  41. Understanding Applied Theory and the Psychology and Behavior of Public Relations Stakeholders

    Article • April 2024, Taylor & Francis

    Dr. Edward T. Vieira, Jr.

  42. Global Automobile Manufacturers Mission Statements and CSR Letters

    Article • Symphonya Emerging Issues in Management, November 2023, Universita degli Studi di Milano-Bicocca Symphonya Emerging Issues in Management

    Dr. Edward T. Vieira, Jr.

  43. Experian: A case study in CSR communication

    Article • July 2021, Academia.edu

    Dr. Edward T. Vieira, Jr.

  44. Putting the Pharmaceutical Industry's SR Reports Under the Microscope

    Article • June 2021, Emerald

    Dr. Edward T. Vieira, Jr.

  45. Corporate Social Responsibility and Its Reporting From a Management Control System Perspective

    Article • Managing Global Transitions, January 2021, University of Primorska Press

    Dr. Edward T. Vieira, Jr.

  46. Public Relations Planning: A Strategic Approach

    Article • October 2018, Taylor & Francis

    Dr. Edward T. Vieira, Jr.

  47. Exxonmobil's social responsibility messaging – 2002–2013 CEO letters

    Article • Applied Environmental Education & Communication, January 2018, Taylor & Francis

    Dr. Edward T. Vieira, Jr.

  48. A New Content Analysis Methodology Appropriate for CSR Communication

    Article • December 2017, Taylor & Francis

    Dr. Edward T. Vieira, Jr.

  49. A new content analysis methodology appropriate for CSR communication

    Article • December 2017, Taylor & Francis

    Dr. Edward T. Vieira, Jr.

  50. Introduction to Real World Statistics, With Step-by-Step SPSS Instructions

    Article • March 2017, Taylor & Francis

    Dr. Edward T. Vieira, Jr.

  51. Increasing the effectiveness of benchmarking in the restaurant industry

    Article • International Journal of Process Management and Benchmarking, January 2016, Inderscience Publishers

    Dr. Edward T. Vieira, Jr.

  52. The Influence of a Factitious Free-From Food Product Label on Consumer Perceptions of Healthfulness

    Article • Journal of the Academy of Nutrition and Dietetics, November 2015, Elsevier

    Professor Teresa Fung, Dr. Edward T. Vieira, Jr.

  53. Determining factors leading to strategic management PR practitioner roles

    Article • Public Relations Review, November 2015, Elsevier

    Dr. Edward T. Vieira, Jr.

  54. Family Communication Patterns, Sympathy, Perspective-Taking, and Girls’ Thoughts About Interpersonal Violence

    Article • Journal of Family Violence, April 2015, Springer Science + Business Media

    Dr. Edward T. Vieira, Jr.

  55. News coverage of the Crimea: who is setting the public agenda?

    Article • Russian Journal of Communication, May 2014, Taylor & Francis

    Dr. Edward T. Vieira, Jr.

  56. Risk Dimensions and Political Decisions Frame Environmental Communication: A Content Analysis of Seven U.S. Newspapers From 1970–2010

    Article • Applied Environmental Education & Communication, April 2014, Taylor & Francis

    Dr. Edward T. Vieira, Jr.

  57. Defining public relations roles in the U.S.A. using cluster analysis

    Article • Public Relations Review, March 2014, Elsevier

    Dr. Edward T. Vieira, Jr.

  58. Text network analysis of presidential rhetoric

    Article • Russian Journal of Communication, December 2013, Taylor & Francis

    Dr. Edward T. Vieira, Jr.

  59. The Relationships Among Girls’ Prosocial Video Gaming, Perspective-Taking, Sympathy, and Thoughts About Violence

    Article • Communication Research, November 2012, SAGE Publications

    Dr. Edward T. Vieira, Jr.

  60. Striving for Legitimacy Through Corporate Social Responsibility: Insights from Oil Companies

    Article • Journal of Business Ethics, September 2012, Springer Science + Business Media

    Dr. Edward T. Vieira, Jr.

  61. Recommendations for the Development of a New operational classification System For The Foodservice Industry

    Article • Journal of Hospitality & Tourism Research, February 2012, SAGE Publications

    Dr. Edward T. Vieira, Jr.

  62. Perceptions of Control Facilitate Reading Engagement

    Article • Reading Psychology, July 2011, Taylor & Francis

    Dr. Edward T. Vieira, Jr.

  63. The Influences of Video Gaming on US Children's Moral Reasoning About Violence

    Article • Journal of Children and Media, May 2011, Taylor & Francis

    Dr. Edward T. Vieira, Jr.

  64. University students setting goals in the context of autonomy, self‐efficacy and important goal‐related task engagement

    Article • Educational Psychology, March 2011, Taylor & Francis

    Dr. Edward T. Vieira, Jr.

  65. Communicating CSR via pharmaceutical company web sites

    Article • Corporate Communications An International Journal, May 2009, Emerald

    Dr. Edward T. Vieira, Jr.

  66. Antecedent Influences on Children's Extrinsic Motivation to Go Online

    Article • Journal of Applied Social Psychology, March 2009, Wiley

    Dr. Edward T. Vieira, Jr.

  67. Marketing nutrition through a corporate intranet*

    Article • Journal of Foodservice, October 2007, Wiley

    Dr. Edward T. Vieira, Jr.

  68. Imitating Life, Imitating Television

    Article • Communication Research, June 2005, SAGE Publications

    Dr. Edward T. Vieira, Jr.