All Stories

  1. Motivating Learners Through Psychology-Informed Language Models
  2. An Introduction to Applied Statistics
  3. Analysis of Variance (ANOVA): Comparing More Than Two Independent Samples' Means to Test for Differences Among Them
  4. Basic Probabilities for Categorical Variables
  5. Bivariate Correlation: The Association Between Two Variables
  6. Chi-Square Goodness of Fit Test: Comparing Counts in a Single Variable With Two or More Categories
  7. Chi-Square Test of Independence: Comparing Counts Between Two Variables Each With Two or More Categories
  8. Chi-Square Test of the Same Sample: Comparing Counts of the Same Sample Measured Twice Using a Categorical Variable
  9. Classification Using Cluster Analysis
  10. Data and Types of Variables
  11. Describing Categorical Variables
  12. Factor Analysis: From Data Reduction to Latent Variables
  13. General Linear Model Repeated Measures: Comparing Means of the Same Sample Measured More Than Twice Using a Numeric Variable
  14. Linear Regression
  15. Logistic Regression
  16. Missing Data
  17. Numeric Variables: Data Screening and Removing Outliers
  18. Paired t-Test: Comparing the Means of the Same Sample Measured Twice Using a Numeric Variable
  19. SPSS 29 Statistics Data Management Basics – Preparing Data for Analysis
  20. Sample Size
  21. Sampling Strategies
  22. Sources and Types of Statistical Error
  23. Statistics: Descriptive, Inferential, and Correlational
  24. The Concepts of Data Distribution, Probability Values, and Significance Testing
  25. t-Test: Comparing a Single-Sample Mean to a Specific Value
  26. t-Test:Comparing Two Independent Samples' Variable Means
  27. Budgeting and Scheduling for a Public Relations Campaign
  28. Culture, Diversity, and Inclusion
  29. Global Public Relations
  30. Internal Messaging
  31. Introduction to Public Relations
  32. Professional Associations and Public Relations Code of Ethics
  33. Public Relations Campaign Evaluation
  34. Public Relations Research
  35. Public Relations Tactics' Toolbox
  36. Putting It All Together
  37. Situational Analysis
  38. Situational Analysis
  39. Social Media Tactics
  40. Strategy
  41. Strategy
  42. Understanding Applied Theory and the Psychology and Behavior of Public Relations Stakeholders
  43. Global Automobile Manufacturers Mission Statements and CSR Letters
  44. Experian: A case study in CSR communication
  45. Putting the Pharmaceutical Industry's SR Reports Under the Microscope
  46. Corporate Social Responsibility and Its Reporting From a Management Control System Perspective
  47. Public Relations Planning: A Strategic Approach
  48. Exxonmobil's social responsibility messaging – 2002–2013 CEO letters
  49. A New Content Analysis Methodology Appropriate for CSR Communication
  50. A new content analysis methodology appropriate for CSR communication
  51. Introduction to Real World Statistics, With Step-by-Step SPSS Instructions
  52. Increasing the effectiveness of benchmarking in the restaurant industry
  53. The Influence of a Factitious Free-From Food Product Label on Consumer Perceptions of Healthfulness
  54. Determining factors leading to strategic management PR practitioner roles
  55. Family Communication Patterns, Sympathy, Perspective-Taking, and Girls’ Thoughts About Interpersonal Violence
  56. News coverage of the Crimea: who is setting the public agenda?
  57. Risk Dimensions and Political Decisions Frame Environmental Communication: A Content Analysis of Seven U.S. Newspapers From 1970–2010
  58. Defining public relations roles in the U.S.A. using cluster analysis
  59. Text network analysis of presidential rhetoric
  60. The Relationships Among Girls’ Prosocial Video Gaming, Perspective-Taking, Sympathy, and Thoughts About Violence
  61. Striving for Legitimacy Through Corporate Social Responsibility: Insights from Oil Companies
  62. Recommendations for the Development of a New operational classification System For The Foodservice Industry
  63. Perceptions of Control Facilitate Reading Engagement
  64. The Influences of Video Gaming on US Children's Moral Reasoning About Violence
  65. University students setting goals in the context of autonomy, self‐efficacy and important goal‐related task engagement
  66. Communicating CSR via pharmaceutical company web sites
  67. Antecedent Influences on Children's Extrinsic Motivation to Go Online
  68. Marketing nutrition through a corporate intranet*
  69. Imitating Life, Imitating Television