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  1. The Bidirectional Relationship Between Country Image and Product Evaluation: The Mediating Role of Brand Image and the Moderating role of Consumer Nationality

    Article • Journal of International Consumer Marketing, January 2019, Taylor & Francis

    DR DIANA M ESCANDON

  2. International Market Orientation and International Outcomes

    Article • Global Economy Journal, January 2016, De Gruyter

    DR DIANA M ESCANDON, Ph.D Augusto Rodriguez Orejuela