All Stories

  1. International Market Orientation and International Outcomes

    Article • Global Economy Journal, January 2016, De Gruyter

    DR DIANA M ESCANDON, Ph.D Augusto Rodriguez Orejuela

  2. Store image influences in consumers’ perceptions of store brands: the moderating role of value consciousness

    Article • European Journal of Marketing, September 2014, Emerald

    Ph.D Augusto Rodriguez Orejuela