All Stories

  1. Creating Effective Online Customer Experiences

    Article • Journal of Marketing, December 2018, SAGE Publications

    Colleen Harmeling, Dr. Alexander Bleier

  2. Group Marketing: Theory, Mechanisms, and Dynamics

    Article • Journal of Marketing, July 2017, American Marketing Association (AMA)

    Colleen Harmeling

  3. Transformational Relationship Events in Consumer Relationships with Firms

    Article • Journal of Marketing, June 2015, SAGE Publications

    Colleen Harmeling