All Stories

  1. Creating Effective Online Customer Experiences

    Article • Journal of Marketing, December 2018, SAGE Publications

    Colleen Harmeling, Dr. Alexander Bleier

  2. Customer Engagement Through Personalization and Customization

    Article • August 2017, Springer Science + Business Media

    Dr. Alexander Bleier

  3. Personalized Online Advertising Effectiveness: The Interplay of What, When, and Where

    Article • Marketing Science, September 2015, INFORMS

    Alexander Bleier, Dr. Alexander Bleier

  4. The Importance of Trust for Personalized Online Advertising

    Article • Journal of Retailing, September 2015, Elsevier

    Dr. Alexander Bleier