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  1. Article
    Acceptance of Generative AI in the Creative Industry: The Role of Brand Recognition, Trust, and Experience Moderation in AI Adoption
    Dr. Cintia Pla-Garcia
  2. Article
    "Why Creative Professionals Use Generative AI: Performance, Trust, and Brand Influence"
    Dominika WeglarzDr. Cintia Pla-Garcia
  3. Article
    Blended Learning: ¿es importante la presencialidad en programas de formación online?
    Dr. Cintia Pla-Garcia
  4. Article
    Hedonic motivations in online consumption behaviour
    Dr. Cintia Pla-GarciaDr Inma Rodríguez-Ardura
  5. Article
    Utilitarian motivations in online consumption: Dimensional structure and scales
    Dr Inma Rodríguez-ArduraDr. Cintia Pla-Garcia
  6. Article
    Online Consumption Motivations: An Integrated Theoretical Delimitation and Refinement Based on Qualitative Analyses
    Dr Inma Rodríguez-ArduraDr. Cintia Pla-Garcia