All Stories

  1. Relaunching the Topical Collection “The Connected Consumer”

    Article • Journal of theoretical and applied electronic commerce research, April 2026, MDPI AG

    Dr Inma Rodríguez-Ardura

  2. How hedonic strategies bring about customer engagement and value for e-retailers—A blended PLS-ANN analysis of the mediating effect of experiential value-in-use

    Article • Electronic Markets, November 2025, Springer Science + Business Media

    Dr Inma Rodríguez-Ardura

  3. How influencer marketing campaigns use mental imagery to engage consumers: an Instagram study of recycled tap water journeys in Phoenix and Barcelona

    Article • British Food Journal, October 2025, Emerald

    Dr Inma Rodríguez-Ardura

  4. Evidence of the role of presence in enhancing engagement in virtual learning environments via psychological ownership and flow: a dual PLS-neural network approach

    Article • International Journal of Educational Technology in Higher Education, June 2025, Springer Science + Business Media

    Dr Inma Rodríguez-Ardura

  5. Pumping up customer value with convenience and personalisation strategies in e-retailing: an analysis of the engagement connection

    Article • Journal of Research in Interactive Marketing, March 2024, Emerald

    Dr Inma Rodríguez-Ardura

  6. The utilitarian and hedonic value of immersive experiences on WeChat: examining a dual mediation path leading to users' stickiness and the role of social norms

    Article • Online Review, July 2023, Emerald

    Dr Inma Rodríguez-Ardura

  7. Self-disclosure during the COVID-19 emergency: Effects of narcissism traits, time perspective, virtual presence, and hedonic gratification

    Article • Computers in Human Behavior, May 2022, Elsevier

    Dr Inma Rodríguez-Ardura

  8. A PLS-Neural Network Analysis of Motivational Orientations Leading to Facebook Engagement and the Moderating Roles of Flow and Age

    Article • Frontiers in Psychology, August 2020, Frontiers

    Dr Inma Rodríguez-Ardura

  9. Understanding Peer-to-Peer, Two-Sided Digital Marketplaces: Pricing Lessons from Airbnb in Barcelona

    Article • Sustainability, June 2020, MDPI AG

    Dr Inma Rodríguez-Ardura

  10. Academic impact and perceived value of Wikipedia as a primary learning resource in higher education

    Article • Profesional de la información, June 2020, EPI SCP (El Profesional de la Informacion)

    Dr Inma Rodríguez-Ardura

  11. Narratives of International Women Entrepreneurs: An Exploratory Case Study of Identity Negotiation in Technology Startups

    Article • IEEE Transactions on Dependable and Secure Computing, March 2020, Institute of Electrical & Electronics Engineers (IEEE)

    Dr Inma Rodríguez-Ardura

  12. Editorial: How to Prevent, Detect and Control Common Method Variance in Electronic Commerce Research

    Article • Journal of theoretical and applied electronic commerce research, January 2020, MDPI AG

    Dr Inma Rodríguez-Ardura

  13. Flow experiences in personalised e-learning environments and the role of gender and academic performance

    Article • Interactive Learning Environments, February 2019, Taylor & Francis

    Dr Inma Rodríguez-Ardura

  14. Facebook Engagement—Motivational Drivers and the Moderating Effect of Flow Episodes and Age Differences

    Article • January 2019, Springer Science + Business Media

    Dr Inma Rodríguez-Ardura

  15. Learning with Wikipedia in Higher Education: Academic Performance and Students’ Quality Perception

    Article • January 2019, Springer Science + Business Media

    Dr Inma Rodríguez-Ardura

  16. Immersive Experiences in Online Higher Education: Virtual Presence and Flow

    Article • November 2018, Emerald

    Dr Inma Rodríguez-Ardura

  17. Imagine, feel “there”, and flow! Immersive experiences on m-Facebook, and their affective and behavioural effects

    Article • Information Technology and People, November 2018, Emerald

    Dr Inma Rodríguez-Ardura

  18. The playfulness of Facebook – Shaped by underlying psychological drivers and gender differences

    Article • Telematics and Informatics, September 2018, Elsevier

    Dr Inma Rodríguez-Ardura

  19. A Narrative Perspective on International Entrepreneurship: Comparing Stories From the United States, Spain, and China

    Article • IEEE Transactions on Dependable and Secure Computing, December 2016, Institute of Electrical & Electronics Engineers (IEEE)

    Dr Inma Rodríguez-Ardura

  20. Presence in personalised e-learning – the impact of cognitive and emotional factors and the moderating role of gender

    Article • Behaviour and Information Technology, July 2016, Taylor & Francis

    Dr Inma Rodríguez-Ardura

  21. Flow in e-learning: What drives it and why it matters

    Article • British Journal of Educational Technology, June 2016, Wiley

    Dr Inma Rodríguez-Ardura

  22. E-learning continuance: The impact of interactivity and the mediating role of imagery, presence and flow

    Article • Information & Management, June 2016, Elsevier

    Dr Inma Rodríguez-Ardura

  23. Students’ Flow Experiences in Virtual Learning Environments: A Consumer Behaviour Perspective

    Article • January 2016, Springer Science + Business Media

    Dr Inma Rodríguez-Ardura

  24. Hedonic motivations in online consumption behaviour

    Article • International Journal of Business Environment, January 2016, Inderscience Publishers

    Dr. Cintia Pla-Garcia, Dr Inma Rodríguez-Ardura

  25. The Impact of Didactic Resources’ Quality and the Instructor’s Attitude: E-Learning Continuance Explained by Flow and Presence Experiences

    Article • January 2016, Springer Science + Business Media

    Dr Inma Rodríguez-Ardura

  26. Learning from customer interaction: How merchants create price-level propositions for experience goods in hybrid market environments

    Article • Computers in Human Behavior, October 2015, Elsevier

    Dr Inma Rodríguez-Ardura

  27. Entrepreneurial decisions: Insights into the use of support services for new business creation

    Article • South African Journal of Business Management, December 2014, AOSIS Open Journals

    Dr Inma Rodríguez-Ardura

  28. What leads people to keep on e-learning? An empirical analysis of users' experiences and their effects on continuance intention

    Article • Interactive Learning Environments, June 2014, Taylor & Francis

    Dr Inma Rodríguez-Ardura

  29. Utilitarian motivations in online consumption: Dimensional structure and scales

    Article • Electronic Commerce Research and Applications, May 2014, Elsevier

    Dr Inma Rodríguez-Ardura, Dr. Cintia Pla-Garcia

  30. Modelling students' flow experiences in an online learning environment

    Article • Computers & Education, February 2014, Elsevier

    Dr Inma Rodríguez-Ardura

  31. Another look at ‘being there’ experiences in digital media: Exploring connections of telepresence with mental imagery

    Article • Computers in Human Behavior, January 2014, Elsevier

    Dr Inma Rodríguez-Ardura

  32. Online Consumption Motivations: An Integrated Theoretical Delimitation and Refinement Based on Qualitative Analyses

    Article • November 2013, Springer Science + Business Media

    Dr Inma Rodríguez-Ardura, Dr. Cintia Pla-Garcia

  33. The Concept of Flow in Online Consumer Behavior

    Article • November 2013, Springer Science + Business Media

    Dr Inma Rodríguez-Ardura

  34. Psychological elements explaining the consumer's adoption and use of a website recommendation system

    Article • Internet Research, June 2010, Emerald

    Dr Inma Rodríguez-Ardura

  35. Toward a Longitudinal Model of e-Commerce: Environmental, Technological, and Organizational Drivers of B2C Adoption

    Article • The Information Society, April 2010, Taylor & Francis

    Dr Inma Rodríguez-Ardura

  36. Customer Relationship Management applied to higher education: developing an e-monitoring system to improve relationships in electronic learning environments

    Article • International Journal of Services Technology and Management, January 2010, Inderscience Publishers

    Dr Inma Rodríguez-Ardura

  37. Going with the consumer towards the social web environment: a review of extant knowledge

    Article • International Journal of Electronic Marketing and Retailing, January 2010, Inderscience Publishers

    Dr Inma Rodríguez-Ardura

  38. A theoretical approximation to the psychological aspects related to the consumer's adoption and use of a website recommendation system

    Article • June 2009, Institute of Electrical & Electronics Engineers (IEEE)

    Dr Inma Rodríguez-Ardura

  39. Improving hypermedia teaching resources – new designs for e-learning environments

    Article • International Journal of Technology Enhanced Learning, January 2009, Inderscience Publishers

    Dr Inma Rodríguez-Ardura

  40. Factors Influencing the Evolution of Electronic Commerce: An Empirical Analysis in a Developed Market Economy

    Article • Journal of theoretical and applied electronic commerce research, August 2008, SciELO Comision Nacional de Investigacion Cientifica Y Tecnologica (CONICYT)

    Dr Inma Rodríguez-Ardura

  41. EL COMERCIO ELECTRÓNICO EN PERSPECTIVA: DINÁMICA Y DESENCADENANTES

    Article • Investigaciones Europeas de Dirección y Economía de la Empresa, January 2008, Elsevier

    Dr Inma Rodríguez-Ardura

  42. Playing cat and mouse: consumer empowerment and marketing interactions on the internet

    Article • International Journal of Business Environment, January 2008, Inderscience Publishers

    Dr Inma Rodríguez-Ardura

  43. Governing energy transitions: From governance to governmentality

    Article • January 2008, Institute of Electrical & Electronics Engineers (IEEE)

    Dr Inma Rodríguez-Ardura

  44. ONLINE SALE SYSTEMS: AN ANALYSIS OF THEIR CRITICAL FACTORS FOR SMALL BUSINESS

    Article • Journal of Information Systems and Technology Management, April 2007, TECSI

    Dr Inma Rodríguez-Ardura

  45. An Integrated Model of the Adoption and Extent of E-Commerce in Firms

    Article • International Advances in Economic Research, January 2007, Springer Science + Business Media

    Dr Inma Rodríguez-Ardura

  46. Benefits of the ISO 9000:1994 system

    Article • International Journal of Quality & Reliability Management, May 2002, Emerald

    Dr Inma Rodríguez-Ardura

  47. Marketing Education, Distance Learning and Hypermedia: Teaching “Current Issues in Marketing” In a Virtual Campus

    Article • Marketing Education Review, October 2001, Taylor & Francis

    Dr Inma Rodríguez-Ardura

  48. The world wide web in the food and beverage sector in Spain

    Article • International Advances in Economic Research, November 2000, Springer Science + Business Media

    Dr Inma Rodríguez-Ardura

  49. Recruitment advertising: The marketing-human resource interface

    Article • International Advances in Economic Research, May 2000, Springer Science + Business Media

    Dr Inma Rodríguez-Ardura

  50. University Distance Learning: The Case of the Universitat Oberta de Catalunya (UOC)

    Article • Open Learning The Journal of Open Distance and e-Learning, June 1998, Taylor & Francis

    Dr Inma Rodríguez-Ardura

  51. An Integrative Framework on the Psychological Variables Explaining the Consumers’ Use of E-Commerce-Based Recommendation Systems

    Article • IGI Global

    Dr Inma Rodríguez-Ardura

  52. An Integrative Framework on the Psychological Variables Explaining the Consumers’ Use of E-Commerce-Based Recommendation Systems

    Article • IGI Global

    Dr Inma Rodríguez-Ardura

  53. Flow Concept Scale

    Article • American Psychological Association (APA)

    Dr Inma Rodríguez-Ardura

  54. Focused Attention Scale

    Article • American Psychological Association (APA)

    Dr Inma Rodríguez-Ardura

  55. Learning Content Scale

    Article • American Psychological Association (APA)

    Dr Inma Rodríguez-Ardura

  56. Learning Scale

    Article • American Psychological Association (APA)

    Dr Inma Rodríguez-Ardura

  57. Perceived Control Scale

    Article • American Psychological Association (APA)

    Dr Inma Rodríguez-Ardura

  58. Scale of Interactivity

    Article • American Psychological Association (APA)

    Dr Inma Rodríguez-Ardura

  59. Time Distortion Scale

    Article • American Psychological Association (APA)

    Dr Inma Rodríguez-Ardura