All Stories

  1. How Customer Referral Programs Turn Social Capital into Economic Capital

    Article • Journal of Marketing Research, February 2018, SAGE Publications

    Christophe Van den bulte, Full Professor Bernd Skiera

  2. Credit Scoring with Social Network Data

    Article • Marketing Science, March 2016, INFORMS

    Pinar Yildirim, Christophe Van den bulte, Chris Dellarocas

  3. Social Contagion in New Product Trial and Repeat

    Article • Marketing Science, May 2015, INFORMS

    Christophe Van den bulte

  4. Nonmonotonic Status Effects in New Product Adoption

    Article • Marketing Science, July 2014, INFORMS

    Christophe Van den bulte, Yansong Hu

  5. When to Take or Forgo New Product Exclusivity: Balancing Protection from Competition Against Word-of-Mouth Spillover

    Article • Journal of Marketing, March 2014, American Marketing Association (AMA)

    Christophe Van den bulte

  6. Why the Generalized Bass Model leads to odd optimal advertising policies

    Article • International Journal of Research in Marketing, September 2011, Elsevier

    Christophe Van den bulte

  7. Opinion Leadership and Social Contagion in New Product Diffusion

    Article • Marketing Science, March 2011, INFORMS

    Christophe Van den bulte

  8. Rejoinder—Further Reflections on Studying Social Influence in New Product Diffusion

    Article • Marketing Science, March 2011, INFORMS

    Christophe Van den bulte

  9. Tricked by Truncation: Spurious Duration Dependence and Social Contagion in Hazard Models

    Article • Marketing Science, March 2011, INFORMS

    Christophe Van den bulte

  10. Referral Programs and Customer Value

    Article • Journal of Marketing, January 2011, American Marketing Association (AMA)

    Christophe Van den bulte, Full Professor Bernd Skiera

  11. How Social Network and Opinion Leaders Affect the Adoption of New Products

    Article • GfK Marketing Intelligence Review, January 2011, De Gruyter

    Christophe Van den bulte

  12. Bass Model

    Article • December 2010, Wiley

    Christophe Van den bulte

  13. Takeoff

    Article • December 2010, Wiley

    Christophe Van den bulte

  14. New Product Diffusion with Influentials and Imitators

    Article • Marketing Science, May 2007, INFORMS

    Christophe Van den bulte

  15. Social Contagion and Income Heterogeneity in New Product Diffusion: A Meta-Analytic Test

    Article • Marketing Science, November 2004, INFORMS

    Christophe Van den bulte

  16. Vertical Marketing Systems for Complex Products: A Triadic Perspective

    Article • Journal of Marketing Research, November 2004, American Marketing Association (AMA)

    Christophe Van den bulte

  17. Multigeneration Innovation Diffusion and Intergeneration Time: A Cautionary Note

    Article • Journal of the Academy of Marketing Science, July 2004, Springer Science + Business Media

    Christophe Van den bulte

  18. Medical Innovation Revisited: Social Contagion versus Marketing Effort1

    Article • American Journal of Sociology, March 2001, University of Chicago Press

    Christophe Van den bulte

  19. New Product Diffusion Acceleration: Measurement and Analysis

    Article • Marketing Science, November 2000, INFORMS

    Christophe Van den bulte

  20. The Effects of R&D Team Co-location on Communication Patterns among R&D, Marketing, and Manufacturing

    Article • Management Science, November 1998, INFORMS

    Christophe Van den bulte

  21. Erratum to “Bias and Systematic Change in the Parameter Estimates of Macro-Level Diffusion Models” by Van den Bulte and Lilien

    Article • Marketing Science, February 1998, INFORMS

    Christophe Van den bulte

  22. Bias and Systematic Change in the Parameter Estimates of Macro-Level Diffusion Models

    Article • Marketing Science, November 1997, INFORMS

    Christophe Van den bulte

  23. Generalizing about Trade Show Effectiveness: A Cross-National Comparison

    Article • Journal of Marketing, October 1997, JSTOR

    Christophe Van den bulte

  24. Getting closer and nicer: partnerships in the supply chain

    Article • Long Range Planning, February 1994, Elsevier

    Christophe Van den bulte

  25. Metaphor at Work

    Article • January 1994, Springer Science + Business Media

    Christophe Van den bulte

  26. The 4P Classification of the Marketing Mix Revisited

    Article • Journal of Marketing, October 1992, JSTOR

    Christophe Van den bulte

  27. Network Governance

    Article • Edward Elgar Publishing

    Christophe Van den bulte

  28. Participation vs. Effectiveness of Paid Endorsers in Social Advertising Campaigns: A Field Experiment

    Article • SSRN Electronic Journal, Social Science Electronic Publishing

    Christophe Van den bulte

  29. Credit Scoring with Social Network Data

    Article • SSRN Electronic Journal, Elsevier

    Christophe Van den bulte

  30. Directions of Growth: A Test of Positioning, Resource, Legitimation, and Vicarious Market Learning Arguments

    Article • SSRN Electronic Journal, Social Science Electronic Publishing

    Christophe Van den bulte

  31. Global marketing of new products

    Article • Cambridge University Press

    Christophe Van den bulte