All Stories

  1. Towards glitch pedagogy

    Article • May 2025, Taylor & Francis

    Chloe Preece

  2. Let’s ROC: a dynamic experience-based roadmap for relational engagement

    Article • European Journal of Marketing, March 2025, Emerald

    Chloe Preece

  3. An ontology of consumers as distributed networks: a question of cause and effect

    Article • Journal of Marketing Management, May 2024, Taylor & Francis

    Dr PILAR X ROJAS GAVIRIA, Chloe Preece

  4. 5 The Affective Atmospheres of Immersion

    Article • February 2024, De Gruyter

    Chloe Preece

  5. Tourism research with ‘double-eyes’: A selfless epistemology

    Article • Annals of Tourism Research, July 2023, Elsevier

    Dr PILAR X ROJAS GAVIRIA, Chloe Preece

  6. Mu l tiple embodiment relations: sense-making in dissociative experiences

    Article • Consumption Markets & Culture, June 2023, Taylor & Francis

    Chloe Preece

  7. Celebrating failure: a path towards opening up disciplinary debate

    Article • Journal of Marketing Management, June 2023, Taylor & Francis

    Chloe Preece

  8. Publish or perish: ensuring our journals don’t fail us

    Article • Journal of Marketing Management, June 2023, Taylor & Francis

    Chloe Preece

  9. Towards glitch pedagogy

    Article • Journal of Marketing Management, January 2023, Taylor & Francis

    Chloe Preece

  10. Editorial: Troubled times demand heroes: Heroic marketing and marketing heroes

    Article • Marketing Theory, December 2022, SAGE Publications

    Chloe Preece

  11. Introduction

    Article • November 2022, Taylor & Francis

    Chloe Preece

  12. Marketing the Arts

    Article • November 2022, Taylor & Francis

    Chloe Preece

  13. Landing in affective atmospheres

    Article • Marketing Theory, May 2022, SAGE Publications

    Dr PILAR X ROJAS GAVIRIA, Chloe Preece

  14. Don’t Look Up: Hyperobjects and Bland Branding

    Article • Markets Globalization & Development Review, January 2022, University of Rhode Island

    Chloe Preece

  15. Contemporary perspectives on charity and nonprofit arts marketing

    Article • November 2021, Taylor & Francis

    Chloe Preece

  16. Creative Destruction: Problematising Cultural Value through an Art-Object-Oriented Ontology

    Article • January 2021, Emerald

    Chloe Preece

  17. Lucky breaks: unpicking the intersectionalities at play in artistic careers

    Article • July 2020, Edward Elgar Publishing

    Chloe Preece

  18. The Uniform Entrepreneur: Making Gender Visible in Social Enterprise

    Article • Journal of Macromarketing, June 2020, SAGE Publications

    Chloe Preece

  19. Country Branding Through the Arts

    Article • December 2019, Taylor & Francis

    Chloe Preece

  20. Consumer transits and religious identities: towards a syncretic consumer

    Article • Journal of Marketing Management, April 2019, Taylor & Francis

    Chloe Preece, Chloe Preece

  21. License to Assemble: Theorizing Brand Longevity

    Article • Journal of Consumer Research, December 2018, Oxford University Press (OUP)

    Chloe Preece

  22. Visual arts marketing in East Asia

    Article • Arts and the Market, September 2018, Emerald

    Chloe Preece

  23. The authentic celebrity brand: unpacking Ai Weiwei's celebritised selves

    Article • July 2017, Taylor & Francis

    Chloe Preece

  24. Framing the work: the composition of value in the visual arts

    Article • European Journal of Marketing, July 2016, Emerald

    Chloe Preece, Chloe Preece

  25. Tainted museums: ‘selling out’ cultural institutions

    Article • International Journal of Nonprofit and Voluntary Sector Marketing, April 2015, Wiley

    Chloe Preece

  26. Painting the Nation

    Article • Journal of Macromarketing, March 2015, SAGE Publications

    Chloe Preece

  27. The authentic celebrity brand: unpacking Ai Weiwei’s celebritised selves

    Article • Journal of Marketing Management, January 2015, Taylor & Francis

    Chloe Preece

  28. Multi-stakeholder brand narratives: an analysis of the construction of artistic brands

    Article • Journal of Marketing Management, January 2015, Taylor & Francis

    Chloe Preece

  29. The branding of contemporary Chinese art and its politics

    Article • Arts Marketing An International Journal, September 2014, Emerald

    Chloe Preece, Chloe Preece

  30. Media Review: A Banksy Film. Exit through the Gift Shop

    Article • Journal of Macromarketing, June 2012, SAGE Publications

    Chloe Preece

  31. The Fluidity of Value As A Social Phenomenon in the Visual Arts Market

    Article • Taylor & Francis

    Chloe Preece