All Stories

  1. Fundamentals of Image Analysis and Machine Vision

    Article • August 2025, Taylor & Francis

    Chitra Krishnan

  2. Global Business Transformation

    Article • July 2025, Taylor & Francis

    Dr Grace McCarthy, Dr.Richa Goel, Chitra Krishnan

  3. A five-decade analysis of work-life balance among women through systematic literature review and bibliometric analysis

    Article • Future Business Journal, July 2025, Springer Science + Business Media

    Chitra Krishnan

  4. Unchaining Humanity: Pioneering Solutions to Eradicate Exploitation in Global Supply Chains

    Article • June 2025, Taylor & Francis

    Chitra Krishnan

  5. Green Marketing Strategies

    Article • February 2025, IGI Global

    Chitra Krishnan

  6. Navigating complexity: thematic insights into ethical challenges and metaverse integration in Indian education institutions

    Article • Cogent Education, November 2024, Taylor & Francis

    Chitra Krishnan

  7. An Analysis on the Future Usage of Metaverse in the Marketing Event Industry in India

    Article • August 2024, IGI Global

    Chitra Krishnan

  8. A Study on Digital Transformation Empowering Human Resource Management

    Article • July 2024, Bentham Science Publishers

    Chitra Krishnan, Dr.Richa Goel

  9. Metaverse and Brand

    Article • May 2024, IGI Global

    Chitra Krishnan

  10. A quasi-experimental study on health insurance coverage and health services in Nigeria

    Article • African Journal of Primary Health Care & Family Medicine, January 2024, AOSIS Open Journals

    Chitra Krishnan

  11. Promoting Sustainable Management Through Technological Innovation

    Article • September 2023, IGI Global

    Chitra Krishnan

  12. Effect of work from home and employee mental health through mediating role of workaholism and work-family balance

    Article • International Journal of Social Psychiatry, September 2023, SAGE Publications

    Chitra Krishnan

  13. Artificial Intelligence: Future of Advance Learning

    Article • March 2023, Bentham Science Publishers

    Chitra Krishnan

  14. Digital Transformation in Education: Emerging Markets and Opportunities

    Article • March 2023, Bentham Science Publishers

    Chitra Krishnan

  15. Emotional Intelligence for Leadership Effectiveness

    Article • March 2023, Taylor & Francis

    Chitra Krishnan

  16. Autonomic computing system: Threats, security issues and an efficient approach for self protection

    Article • Materials Today Proceedings, January 2023, Elsevier

    Chitra Krishnan

  17. Integration of AI in Learning

    Article • June 2022, IGI Global

    Chitra Krishnan

  18. Business boosting through sentiment analysis using Artificial Intelligence approach

    Article • International Journal of Systems Assurance Engineering and Management, February 2022, Springer Science + Business Media

    Chitra Krishnan

  19. Impact of the Pandemic on the Indian Economy and Wellbeing

    Article • January 2022, IGI Global

    Dr.Richa Goel, Chitra Krishnan

  20. Role of Artificial Intelligence and Its Impact on the Tourism Industry of India

    Article • January 2022, IGI Global

    Dr.Richa Goel, Chitra Krishnan

  21. Factors Influencing Consumer Purchase Intention of Luxury Branded Perfumes

    Article • Marketing and Management of Innovations, January 2022, Sumy State University

    Chitra Krishnan

  22. Impact of Artificial Intelligence-Based Chatbots on Customer Engagement and Business Growth

    Article • January 2022, Springer Science + Business Media

    Chitra Krishnan

  23. Viral Marketing: A New Horizon and Emerging Challenges

    Article • August 2021, Springer Science + Business Media

    Chitra Krishnan

  24. COVID-19 and the Marginal People of India

    Article • January 2021, IGI Global

    Chitra Krishnan

  25. Role of Social Media Optimization in Digital Marketing with special reference to Trupay

    Article • International Journal of Engineering & Technology, April 2018, Science Publishing Corporation

    Dr.Richa Goel, Chitra Krishnan

  26. WTO: As an Instrument of Dispute Settlement in the International Trade

    Article • International Journal of Engineering & Technology, April 2018, Science Publishing Corporation

    Dr.Richa Goel, Chitra Krishnan

  27. Outdoor experiential training as a catalyst for success

    Article • Emerald Emerging Markets Case Studies, July 2012, Emerald

    Chitra Krishnan

  28. A Case Study on Ambalamugal Medical Aid Society Initiative by BPCL-Kochi Refinery

    Article • Prabandhan Indian Journal of Management, March 2012, Associated Management Consultants, PVT., Ltd.

    Chitra Krishnan