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  1. Like Being a Kid Again! Returning to Childhood by Rewatching Television Ads from the Past on YouTube

    Article • Psychology of Popular Media, April 2022, American Psychological Association (APA)

    Charles Areni

  2. Automated text analyses of YouTube comments as field experiments for assessing consumer sentiment towards products and brands

    Article • Journal of Product & Brand Management, September 2021, Emerald

    Charles Areni