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  1. Disinformation is a likely outcome of social media’s business model

    Article • New Media & Society, October 2023, SAGE Publications

    Carlos Diaz Ruiz

  2. Young Chinese consumers love when luxury brands collaborate with videogames and street brands

    Article • International Marketing Review, May 2023, Emerald

    Carlos Diaz Ruiz

  3. Disinformation circulates through identity-led grudges that can’t be disproven

    Article • Journal of Marketing & Public Policy, August 2022, SAGE Publications

    Carlos Diaz Ruiz

  4. Market bifurcations in board sports: How consumers shape markets through boundary work

    Article • Journal of Business Research, January 2021, Elsevier

    Carlos Diaz Ruiz