All Stories

  1. Survey research, big data, and exploratory and confirmatory science

    Article • June 2026, Edward Elgar Publishing

    Dr. Anjala Selena Krishen

  2. The symphony of service: How consumers evaluate multi-stakeholder travel contexts

    Article • Journal of Retailing and Consumer Services, June 2026, Elsevier

    Dr. Anjala Selena Krishen

  3. AI‐Driven Personalization in Social Media Advertising: How Tracking Awareness and eWOM Homophily Shape Trust and Consumer Responses

    Article • Psychology and Marketing, May 2026, Wiley

    Dr. Anjala Selena Krishen

  4. Virtue signaling vs. authenticity: ESG reporting for stakeholder engagement

    Article • Journal of Business Research, May 2026, Elsevier

    Dr. Anjala Selena Krishen

  5. Entrepreneurship in the metaverse: Increasing entrepreneurial intentions through virtual world entrepreneurship self-efficacy and involvement

    Article • Technology in Society, March 2026, Elsevier

    Dr. Anjala Selena Krishen

  6. Climate Change is Risky: Using a Computational Methodology to Relate Corporate Sustainability Reports with their Grades

    Article • Management of Sustainable Development, December 2025, Lucian Blaga University of Sibiu

    Dr. Anjala Selena Krishen

  7. Exploring AI technology and consumer behavior in retail interactions

    Article • Journal of Consumer Behaviour, September 2024, Wiley

    Dr. Anjala Selena Krishen

  8. Students as Value Co-Creators in the Business Education Ecosystem

    Article • Journal of Marketing Education, August 2024, SAGE Publications

    Dr. Anjala Selena Krishen

  9. Tweeting for change: social media narratives for sustainable service

    Article • Journal of Research in Interactive Marketing, February 2024, Emerald

    Dr. Anjala Selena Krishen

  10. Public tap water perceptions and potable reuse acceptance: A cognitive dissonance theoretical understanding

    Article • Journal of Cleaner Production, December 2023, Elsevier

    Dr. Anjala Selena Krishen

  11. Internalizing the poison: A moderated mediation analysis of LGBTQ+ BIPoC college students’ experiences with intersectional microaggressions.

    Article • Scholarship of Teaching and Learning in Psychology, October 2023, American Psychological Association (APA)

    Aldo Barrita, Dr. Aldo Barrita, Dr. Anjala Selena Krishen

  12. Back to the Basics: Handwritten Journaling, Student Engagement, and Bloom’s Learning Outcomes

    Article • Journal of Marketing Education, February 2022, SAGE Publications

    Dr. Anjala Selena Krishen

  13. Fear of missing out in the digital age: The role of social media satisfaction and advertising engagement

    Article • Psychology and Marketing, November 2021, Wiley

    Dr. Anjala Selena Krishen

  14. Untapped Knowledge about Water Reuse: the Roles of Direct and Indirect Educational Messaging

    Article • Water Resources Management, May 2021, Springer Science + Business Media

    Dr. Anjala Selena Krishen

  15. Where There’s a Will, There’s a Way: Synthesizing Creativity, Contagious Motivation, and Unique Projects Into the Course Experience

    Article • Journal of Marketing Education, April 2021, SAGE Publications

    Dr. Anjala Selena Krishen

  16. Exploring online comments from a strategic marketing stance to reduce wildlife crime

    Article • Psychology and Marketing, December 2020, Wiley

    Dr. Anjala Selena Krishen

  17. Preventing shoplifting: Exploring online comments to propose a model

    Article • Psychology and Marketing, November 2019, Wiley

    Dr. Anjala Selena Krishen

  18. The Story Only Few Can Tell: Exploring the Disproportionately Gendered Professoriate in Business Schools

    Article • Journal of Marketing Education, October 2019, SAGE Publications

    Dr. Anjala Selena Krishen

  19. Software and data in analytics: lending theory to practice

    Article • Journal of Marketing Analytics, August 2019, Springer Science + Business Media

    Dr. Anjala Selena Krishen

  20. The state of marketing analytics in research and practice

    Article • Journal of Marketing Analytics, August 2019, Springer Science + Business Media

    Dr. Anjala Selena Krishen

  21. Social media networking satisfaction in the US and Vietnam: Content versus connection

    Article • Journal of Business Research, August 2019, Elsevier

    Dr. Anjala Selena Krishen

  22. When is enough, enough? Investigating product reviews and information overload from a consumer empowerment perspective

    Article • Journal of Business Research, July 2019, Elsevier

    Dr. Anjala Selena Krishen

  23. Data-driven decision making: implementing analytics to transform academic culture

    Article • Journal of Marketing Analytics, May 2019, Springer Science + Business Media

    Dr. Anjala Selena Krishen

  24. Feelings and functionality in social networking communities: A regulatory focus perspective

    Article • Psychology and Marketing, March 2019, Wiley

    Dr. Anjala Selena Krishen

  25. Marketing analytics: delineating the field while welcoming crossover

    Article • Journal of Marketing Analytics, November 2018, Springer Science + Business Media

    Dr. Anjala Selena Krishen

  26. Social networking from a social capital perspective: a cross-cultural analysis

    Article • European Journal of Marketing, October 2018, Emerald

    Dr. Anjala Selena Krishen

  27. Novel retail technologies and marketing analytics

    Article • Journal of Marketing Analytics, August 2018, Springer Science + Business Media

    Dr. Anjala Selena Krishen

  28. The pursuit of virtual happiness: Exploring the social media experience across generations

    Article • Journal of Business Research, August 2018, Elsevier

    Dr. Anjala Selena Krishen

  29. Do members want the bells and whistles? Understanding the effect of direct and partner benefits in hotel loyalty programs

    Article • Journal of Travel & Tourism Marketing, May 2018, Taylor & Francis

    Orie Berezan, Myongjee Yoo, Dr. Anjala Selena Krishen

  30. Analyzing the analytics: data privacy concerns

    Article • Journal of Marketing Analytics, May 2018, Springer Science + Business Media

    Dr. Anjala Selena Krishen

  31. Analytics from our scholarly closets: the connections between data, information, and knowledge

    Article • Journal of Marketing Analytics, February 2018, Springer Science + Business Media

    Dr. Anjala Selena Krishen

  32. Will they pitch or will they switch? Comparing Chinese and American consumers

    Article • Psychology and Marketing, February 2018, Wiley

    Dr. Anjala Selena Krishen

  33. Declining transportation funding and need for analytical solutions: dynamics and control of VMT tax

    Article • Journal of Marketing Analytics, November 2017, Springer Science + Business Media

    Dr. Anjala Selena Krishen

  34. Style before substance? Building loyalty through marketing communication congruity

    Article • European Journal of Marketing, July 2017, Emerald

    Dr. Anjala Selena Krishen

  35. Marketing analytics: from practice to academia

    Article • Journal of Marketing Analytics, June 2017, Springer Science + Business Media

    Dr. Anjala Selena Krishen

  36. A power-responsibility equilibrium framework for fairness: Understanding consumers' implicit privacy concerns for location-based services

    Article • Journal of Business Research, April 2017, Elsevier

    Dr. Anjala Selena Krishen

  37. Understanding the power of hope and empathy in healthcare marketing

    Article • Journal of Consumer Marketing, March 2017, Emerald

    Elyria Kemp, Dr. Anjala Selena Krishen

  38. The world of analytics: interdisciplinary, inclusive, insightful, and influential

    Article • Journal of Marketing Analytics, March 2017, Springer Science + Business Media

    Dr. Anjala Selena Krishen

  39. Fuzzy logic programming based knowledge analysis for qualitative comparative analysis

    Article • Quality & Quantity, November 2016, Springer Science + Business Media

    Dr. Anjala Selena Krishen

  40. Do consumers dig it all? The interplay of digital and print formats in media

    Article • Journal of Consumer Marketing, November 2016, Emerald

    Dr. Anjala Selena Krishen

  41. The generation of virtual needs: Recipes for satisfaction in social media networking

    Article • Journal of Business Research, November 2016, Elsevier

    Dr. Anjala Selena Krishen

  42. Understanding Chinese tourists' food consumption in the United States

    Article • Journal of Business Research, October 2016, Elsevier

    Dr. Anjala Selena Krishen

  43. Is having accurate knowledge necessary for implementing safe practices?

    Article • European Journal of Marketing, May 2016, Emerald

    Dr. Anjala Selena Krishen

  44. Easy to please or hard to impress: Elucidating consumers' innate satisfaction

    Article • Journal of Business Research, May 2016, Elsevier

    Dr. Anjala Selena Krishen

  45. Framing the value and valuing the frame? Algorithms for child safety seat use

    Article • Journal of Business Research, April 2016, Elsevier

    Dr. Anjala Selena Krishen

  46. Identifying With the Brand Placed in Music Videos Makes Me Like the Brand

    Article • Journal of Current Issues & Research in Advertising, January 2016, Taylor & Francis

    Dr. Anjala Selena Krishen

  47. What’s in a Word? Building Program Loyalty through Social Media Communication

    Article • Cornell Hospitality Quarterly, December 2015, SAGE Publications

    Dr. Anjala Selena Krishen

  48. Loyalty Runs Deeper than Thread Count: An Exploratory Study of Gay Guest Preferences and Hotelier Perceptions

    Article • Journal of Travel & Tourism Marketing, July 2015, Taylor & Francis

    Dr. Anjala Selena Krishen

  49. From Liking to Loyalty

    Article • ACM SIGMIS Database the DATABASE for Advances in Information Systems, June 2015, ACM (Association for Computing Machinery)

    Dr. Anjala Selena Krishen

  50. So Close Yet So Far Away: The Moderating Effect of Regulatory Focus Orientation on Health Behavioral Intentions

    Article • Psychology and Marketing, April 2015, Wiley

    Dr. Anjala Selena Krishen

  51. Fear advertisements: influencing consumers to make better health decisions

    Article • International Journal of Advertising, January 2015, Taylor & Francis

    Dr. Anjala Selena Krishen

  52. Safety Culture from an Interdisciplinary Perspective: Conceptualizing a Hierarchical Feedback-based Transportation Framework

    Article • Transportation Journal, January 2015, The Pennsylvania State University Press

    Dr. Anjala Selena Krishen

  53. Encouraging Creativity in the Social Work Classroom: Insights from a Qualitative Exploration

    Article • Social Work Education, December 2014, Taylor & Francis

    Dr. Anjala Selena Krishen

  54. Are we Locked in Print? Exploring Consumer Perceptions of Digital Versus Print Magazines

    Article • October 2014, Springer Science + Business Media

    Dr. Anjala Selena Krishen

  55. If we Build it they will Come: Understanding Social Network Affinity

    Article • October 2014, Springer Science + Business Media

    Dr. Anjala Selena Krishen

  56. What you See is not Always what you Get: Exploring Chinese Word of Mouth

    Article • October 2014, Springer Science + Business Media

    Dr. Anjala Selena Krishen

  57. Exploring the Use of Virtual World Technology for Idea-Generation Tasks

    Article • International Journal of e-Collaboration, July 2014, IGI Global

    Dr Andrew Hardin, Andrew Hardin, Dr. Anjala Selena Krishen

  58. Understanding the Components of Information Privacy Threats for Location-Based Services

    Article • Journal of Information Systems, June 2014, American Accounting Association

    Dr. Anjala Selena Krishen

  59. Promote me or protect us? The framing of policy for collective good

    Article • European Journal of Marketing, April 2014, Emerald

    Dr. Anjala Selena Krishen

  60. Organizational processes for B2B services IMC data quality

    Article • Journal of Business and Industrial Marketing, January 2014, Emerald

    Professor of Marketing Debra Zahay, Dr. Anjala Selena Krishen

  61. Asian Females in an Advertising Context: Exploring Skin Tone Tension

    Article • Journal of Current Issues & Research in Advertising, January 2014, Taylor & Francis

    Dr. Anjala Selena Krishen

  62. Event Word of Mouth

    Article • SSRN Electronic Journal, January 2014, Elsevier

    Dr. Anjala Selena Krishen

  63. Interpretation of Public Feedback to Transportation Policy:

    Article • Transportation Journal, January 2014, The Pennsylvania State University Press

    Dr. Anjala Selena Krishen

  64. The Role of Ownership in Managing Interfirm Opportunism: A Dyadic Study

    Article • Journal of Marketing Channels, January 2014, Taylor & Francis

    Dr. Anjala Selena Krishen

  65. A combinatorial optimization based sample identification method for group comparisons

    Article • Journal of Business Research, September 2013, Elsevier

    Dr. Anjala Selena Krishen

  66. Catch It If You Can

    Article • Journal of Marketing Education, July 2013, SAGE Publications

    Dr. Anjala Selena Krishen

  67. Virtual World Experiential Promotion

    Article • Journal of Current Issues & Research in Advertising, July 2013, Taylor & Francis

    Dr Andrew Hardin, Dr. Anjala Selena Krishen

  68. A hierarchical IMC data integration and measurement framework and its impact on CRM system quality and customer performance

    Article • Journal of Marketing Analytics, February 2013, Springer Science + Business Media

    Professor of Marketing Debra Zahay, Dr. Anjala Selena Krishen

  69. Virtual World Entrepreneurship

    Article • January 2013, Institute of Electrical & Electronics Engineers (IEEE)

    Dr Andrew Hardin, Andrew Hardin, Dr. Anjala Selena Krishen

  70. First impressions count: exploring the importance of website categorisation

    Article • International Journal of Computer Applications in Technology, January 2013, Inderscience Publishers

    Dr. Anjala Selena Krishen

  71. Do opposites attract? Understanding opposition in promotion

    Article • Journal of Business Research, August 2012, Elsevier

    Dr. Anjala Selena Krishen

  72. Building the foundation for customer data quality in CRM systems for financial services firms

    Article • Journal of Database Marketing & Customer Strategy Management, March 2012, Springer Science + Business Media

    Professor of Marketing Debra Zahay, Dr. Anjala Selena Krishen

  73. A feedback control approach to maintain consumer information load in online shopping environments

    Article • Information & Management, December 2011, Elsevier

    Dr. Anjala Selena Krishen

  74. Modeling regret effects on consumer post‐purchase decisions

    Article • European Journal of Marketing, July 2011, Emerald

    Dr. Anjala Selena Krishen

  75. Exploring social motivations for brand loyalty: Conformity versus escapism

    Article • Journal of Brand Management, March 2011, Springer Science + Business Media

    Dr. Anjala Selena Krishen

  76. Retail kiosks: how regret and variety influence consumption

    Article • Retail and Distribution Management, March 2010, Emerald

    Dr. Anjala Selena Krishen

  77. Quality of College Life (QCL) of Students: Further Validation of a Measure of Well-being

    Article • Social Indicators Research, February 2010, Springer Science + Business Media

    Dr. Anjala Selena Krishen

  78. Improving consumer quality-efficiency by using simple adaptive feedback in a choice setting

    Article • International Journal of Computer Applications in Technology, January 2009, Inderscience Publishers

    Dr. Anjala Selena Krishen

  79. Application of optimal control theory in marketing: What is the optimal number of choices on a shopping website?

    Article • International Journal of Computer Applications in Technology, January 2009, Inderscience Publishers

    Dr. Anjala Selena Krishen

  80. Web site success metrics

    Article • Communications of the ACM, December 2006, ACM (Association for Computing Machinery)

    Dr. Anjala Selena Krishen