Aihie Osarenkhoe
University of Gävle
Professor, Business & Management
Sweden
My co-authors include
Robert Hinson
My Publications
A Study of the Relationship between Social Cognitive Factors and Career Choice Satisfac...
Global Business Review
June 2019
Determinants of Customers’ Brand Choice and Continuance Intentions with Mobile Data Ser...
Global Business Review
July 2018
Marriage for better or for worse? Towards an analytical framework to manage post-merger...
Business Process Management Journal
July 2015
Using the Analytical Hierarchy Process Framework to Study Bank Selection Criteria of St...
Journal of Management and Strategy
August 2013
Service Quality in the Banking Sector in Ghana
International Journal of Marketing Studies
February 2013
Determinants of Bank Selection: A Study of Undergraduate Students in the University of ...
Journal of Service Science and Management
January 2013
Service Quality Perceptions: A Case of Ugandan Telephony Users
Journal of Relationship Marketing
July 2012
Remedy or cure for service failure?
Business Process Management Journal
February 2012
Interactive (networked) internationalization: the case of Swedish firms
European Journal of Marketing
July 2011
Scandic Hotel Chain in the Baltic – a case of strategic marketing
Emerald Emerging Markets Case Studies
January 2011
A coopetition strategy – a study of inter‐firm dynamics between competition and coopera...
Business Strategy Series
November 2010
An integrated framework for understanding the driving forces behind non‐sequential proc...
Business Process Management Journal
April 2009
The business culture of a firm applying a customer-intimate philosophy: a conceptual fr...
International Journal of Business and Systems Research
January 2009
An exploratory study of implementation of customer relationship management strategy
Business Process Management Journal
February 2007