Aihie Osarenkhoe

  • University of Gävle
  • Professor, Business & Management
  • Sweden

My co-authors include

Robert Hinson

My Publications

Determinants of Customers’ Brand Choice and Continuance Intentions with Mobile Data Ser...

  • Global Business Review
  • July 2018

Marriage for better or for worse? Towards an analytical framework to manage post-merger...

  • Business Process Management Journal
  • July 2015

Using the Analytical Hierarchy Process Framework to Study Bank Selection Criteria of St...

  • Journal of Management and Strategy
  • August 2013

Service Quality in the Banking Sector in Ghana

  • International Journal of Marketing Studies
  • February 2013

Determinants of Bank Selection: A Study of Undergraduate Students in the University of ...

  • Journal of Service Science and Management
  • January 2013

Service Quality Perceptions: A Case of Ugandan Telephony Users

  • Journal of Relationship Marketing
  • July 2012

Remedy or cure for service failure?

  • Business Process Management Journal
  • February 2012

Interactive (networked) internationalization: the case of Swedish firms

  • European Journal of Marketing
  • July 2011

Scandic Hotel Chain in the Baltic – a case of strategic marketing

  • Emerald Emerging Markets Case Studies
  • January 2011

A coopetition strategy – a study of inter‐firm dynamics between competition and coopera...

  • Business Strategy Series
  • November 2010

An integrated framework for understanding the driving forces behind non‐sequential proc...

  • Business Process Management Journal
  • April 2009

The business culture of a firm applying a customer-intimate philosophy: a conceptual fr...

  • International Journal of Business and Systems Research
  • January 2009

An exploratory study of implementation of customer relationship management strategy

  • Business Process Management Journal
  • February 2007