Dr Patricia Martínez García de Leaniz

  • Universidad de Cantabria
  • Lecturer, Business & Management
  • Spain

My Publications

Customer responses to environmentally certified hotels: the moderating effect of enviro...

  • Journal of Sustainable Tourism
  • July 2017

Enhancing customer-based brand equity through CSR in the hospitality sector

  • International Journal of Hospitality & Tourism Administration
  • November 2017

Responsible Management in the CSR 2.0 Era

  • January 2019

Determinación del papel de las características demográficas de los consumidores en el p...

  • Cuadernos de Turismo
  • December 2018

Cooperative Learning and Perception in Future Graduates of Business Administration and ...

  • Proceedings
  • October 2018

Corporate Image and Reputation as Drivers of Customer Loyalty

  • Corporate Reputation Review
  • April 2016

Customer loyalty: exploring its antecedents from a green marketing perspective

  • International Journal of Contemporary Hospitality Management
  • July 2015

Explaining Consumer Behavior in the Hospitality Industry

  • January 2015

Analyzing Responsible Corporate Identity in the Hospitality Sector: A Case Study

  • Tourism Culture & Communication
  • December 2014

Sustainability Dimensions: A Source to Enhance Corporate Reputation

  • Corporate Reputation Review
  • October 2014

CSR influence on hotel brand image and loyalty

  • Academia Revista Latinoamericana de Administración
  • July 2014

Exploring the Antecedents of Hotel Customer Loyalty: A Social Identity Perspective

  • Journal of Hospitality Marketing & Management
  • July 2014

CSR and customer loyalty: The roles of trust, customer identification with the company ...

  • International Journal of Hospitality Management
  • December 2013

Exploring the Role of CSR in the Organizational Identity of Hospitality Companies: A Ca...

  • Journal of Business Ethics
  • August 2013

Measuring Corporate Social Responsibility in tourism: Development and validation of an ...

  • Journal of Travel & Tourism Marketing
  • May 2013

Intellectual capital and relational capital: The role of sustainability in developing c...

  • Intangible Capital
  • April 2013

The development of a stakeholder-based scale for measuring corporate social responsibil...

  • Service Business
  • October 2012

Spanish Consumer´s Perception of Corporate Social Responsibility

  • International Journal of Advances in Management and Economics
  • July 2012

Responsible Management in the CSR 2.0 Era