All Stories

  1. Responsible Management in the CSR 2.0 Era

    Article • January 2019, IGI Global

    Dr Patricia Martínez García de Leaniz

  2. Determinación del papel de las características demográficas de los consumidores en el proceso de formación de lealtad basada en aspectos socialmente responsables

    Article • Cuadernos de Turismo, December 2018, Servicio de Publicaciones de la Universidad de Murcia

    Dr Patricia Martínez García de Leaniz

  3. Cooperative Learning and Perception in Future Graduates of Business Administration and Management

    Article • Proceedings, October 2018, MDPI AG

    Dr Patricia Martínez García de Leaniz

  4. Enhancing customer-based brand equity through CSR in the hospitality sector

    Article • International Journal of Hospitality & Tourism Administration, November 2017, Taylor & Francis

    Dr Patricia Martínez García de Leaniz

  5. Customer responses to environmentally certified hotels: the moderating effect of environmental consciousness on the formation of behavioral intentions

    Article • Journal of Sustainable Tourism, July 2017, Taylor & Francis

    Dr Patricia Martínez García de Leaniz

  6. Corporate Image and Reputation as Drivers of Customer Loyalty

    Article • Corporate Reputation Review, April 2016, Springer Science + Business Media

    Dr Patricia Martínez García de Leaniz

  7. Customer loyalty: exploring its antecedents from a green marketing perspective

    Article • International Journal of Contemporary Hospitality Management, July 2015, Emerald

    Dr Patricia Martínez García de Leaniz

  8. Explaining Consumer Behavior in the Hospitality Industry

    Article • January 2015, IGI Global

    Dr Patricia Martínez García de Leaniz

  9. Analyzing Responsible Corporate Identity in the Hospitality Sector: A Case Study

    Article • Tourism Culture & Communication, December 2014, Cognizant Communication Corporation

    Dr Patricia Martínez García de Leaniz

  10. Sustainability Dimensions: A Source to Enhance Corporate Reputation

    Article • Corporate Reputation Review, October 2014, Springer Science + Business Media

    Dr Patricia Martínez García de Leaniz

  11. CSR influence on hotel brand image and loyalty

    Article • Academia Revista Latinoamericana de Administración, July 2014, Emerald

    Dr Patricia Martínez García de Leaniz

  12. Exploring the Antecedents of Hotel Customer Loyalty: A Social Identity Perspective

    Article • Journal of Hospitality Marketing & Management, July 2014, Taylor & Francis

    Dr Patricia Martínez García de Leaniz

  13. CSR and customer loyalty: The roles of trust, customer identification with the company and satisfaction

    Article • International Journal of Hospitality Management, December 2013, Elsevier

    Dr Patricia Martínez García de Leaniz

  14. Exploring the Role of CSR in the Organizational Identity of Hospitality Companies: A Case from the Spanish Tourism Industry

    Article • Journal of Business Ethics, August 2013, Springer Science + Business Media

    Dr Patricia Martínez García de Leaniz

  15. Measuring Corporate Social Responsibility in tourism: Development and validation of an efficient measurement scale in the hospitality industry

    Article • Journal of Travel & Tourism Marketing, May 2013, Taylor & Francis

    Dr Patricia Martínez García de Leaniz

  16. Intellectual capital and relational capital: The role of sustainability in developing corporate reputation

    Article • Intangible Capital, April 2013, Omnia Publisher SL

    Dr Patricia Martínez García de Leaniz

  17. The development of a stakeholder-based scale for measuring corporate social responsibility in the banking industry

    Article • Service Business, October 2012, Springer Science + Business Media

    Dr Patricia Martínez García de Leaniz

  18. Spanish Consumer´s Perception of Corporate Social Responsibility

    Article • International Journal of Advances in Management and Economics, July 2012, Kiban Research Publications

    Dr Patricia Martínez García de Leaniz

  19. Responsible Management in the CSR 2.0 Era

    Article • IGI Global

    Dr Patricia Martínez García de Leaniz