All Stories

  1. Understanding the value orientation of independent retailers in the sustainable fashion market
  2. How Spanish marinas manage and protect their surrounding natural environments
  3. How to Redesign Bank Branch Networks During Mergers Using Customer Behavior and Location Data
  4. Influence of emotional solidarity on residents’ support for holiday rentals
  5. Student satisfaction: Examining capacity development and environmental factors in higher education institutions
  6. How non-religious tourists create meaningful experiences at a historic mosque
  7. Intangible resources, static and dynamic capabilities and perceived competitive advantage in exporting firms. A PLS-SEM/fsQCA approach
  8. Can small private online courses make learning marketing more effective and fun?
  9. ANÁLISIS DEL GRADO DE MADUREZ DE SITIOS WEBS: APLICACIÓN A LAS CADENAS HOTELERAS
  10. Responsible marketing and consumption: a teaching experience based on challenges and sustainability as cross-cutting themes
  11. The Role of Business Model Innovation in the IT Services Sector: a Comprehensive Mapping Review
  12. Comunidad de aprendizaje de prácticas con pequeños grandes retos proambientales
  13. An Experimental Study of How Missing Employee Empathy in Failed Service Interactions Affects Empathetic Customers’ EWoM-Giving Behaviour
  14. A typology of omnichannel retailer activities during the COVID-19 pandemic
  15. Encouraging Undergraduate Marketing Students to Reflect on Critical Thinking and the Digital Gender Divide
  16. How retail is reconnecting with cities and consumers in a more sustainable way
  17. Acculturation, international residential tourists and shopping behaviour
  18. Using values and shopping styles to identify fashion apparel segments
  19. Online Consumer Psychology
  20. Cross-Cultural and Cognitive Aspects of Web Site Navigation