All Stories

  1. Marca Personal en Redes Sociales a través de la Creatividad
  2. Understanding the value orientation of independent retailers in the sustainable fashion market
  3. How Spanish marinas manage and protect their surrounding natural environments
  4. How to Redesign Bank Branch Networks During Mergers Using Customer Behavior and Location Data
  5. Influence of emotional solidarity on residents’ support for holiday rentals
  6. Student satisfaction: Examining capacity development and environmental factors in higher education institutions
  7. How non-religious tourists create meaningful experiences at a historic mosque
  8. Intangible resources, static and dynamic capabilities and perceived competitive advantage in exporting firms. A PLS-SEM/fsQCA approach
  9. Can small private online courses make learning marketing more effective and fun?
  10. ANÁLISIS DEL GRADO DE MADUREZ DE SITIOS WEBS: APLICACIÓN A LAS CADENAS HOTELERAS
  11. Responsible marketing and consumption: a teaching experience based on challenges and sustainability as cross-cutting themes
  12. The Role of Business Model Innovation in the IT Services Sector: a Comprehensive Mapping Review
  13. Comunidad de aprendizaje de prácticas con pequeños grandes retos proambientales
  14. An Experimental Study of How Missing Employee Empathy in Failed Service Interactions Affects Empathetic Customers’ EWoM-Giving Behaviour
  15. A typology of omnichannel retailer activities during the COVID-19 pandemic
  16. Encouraging Undergraduate Marketing Students to Reflect on Critical Thinking and the Digital Gender Divide
  17. How retail is reconnecting with cities and consumers in a more sustainable way
  18. Acculturation, international residential tourists and shopping behaviour
  19. Using values and shopping styles to identify fashion apparel segments
  20. Online Consumer Psychology
  21. Cross-Cultural and Cognitive Aspects of Web Site Navigation