All Stories

  1. Intangible resources, static and dynamic capabilities and perceived competitive advantage in exporting firms. A PLS-SEM/fsQCA approach
  2. De MOOC A SPOC, una metodología eficaz y divertida para enseñar marketing
  3. ANÁLISIS DEL GRADO DE MADUREZ DE SITIOS WEBS: APLICACIÓN A LAS CADENAS HOTELERAS
  4. Responsible marketing and consumption: a teaching experience based on challenges and sustainability as cross-cutting themes
  5. The Role of Business Model Innovation in the IT Services Sector: a Comprehensive Mapping Review
  6. Comunidad de aprendizaje de prácticas con pequeños grandes retos proambientales
  7. An Experimental Study of How Missing Employee Empathy in Failed Service Interactions Affects Empathetic Customers’ EWoM-Giving Behaviour
  8. A typology of omnichannel retailer activities during the COVID-19 pandemic
  9. Encouraging Undergraduate Marketing Students to Reflect on Critical Thinking and the Digital Gender Divide
  10. Retailing, Consumers, and Territory: Trends of an Incipient Circular Model
  11. Acculturation, international residential tourists and shopping behaviour
  12. Using values and shopping styles to identify fashion apparel segments
  13. Online Consumer Psychology
  14. Cross-Cultural and Cognitive Aspects of Web Site Navigation