All Stories

  1. Donor orientation and service quality: Key factors in active blood donors’ satisfaction and loyalty

    Article • PLoS ONE, July 2021, PLOS

    Josefa D. Martín-Santana

  2. Recruitment strategies: non‐donor segmentation based on intrinsic and extrinsic stimuli

    Article • Vox Sanguinis, November 2019, Wiley

    Josefa D. Martín-Santana

  3. How does the radio spokesperson’s voice influence credibility?

    Article • Communications, January 2017, De Gruyter

    Professor Pedro Reinares, Prof. Eva Reinares-Lara, Josefa D. Martín-Santana

  4. Music in radio advertising: Effects on radio spokesperson credibility and advertising effectiveness

    Article • Psychology of Music, February 2015, SAGE Publications

    Dr Clara Muela-Molina, Prof. Eva Reinares-Lara, Josefa D. Martín-Santana