What is it about?
A New Approach for Market Intelligence Using Artificial Intelligence using enhanced Apriori Algorithm.
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Why is it important?
Make significant enhancement to the performance and intelligence of the classic Apriori by introducing new artificial intelligence techniques to automate prediction of trends and behaviours, understand the factors that influence products' upward and downward trending popularity. Questions that traditionally required extensive hands-on analysis can now be answered directly from the data. Enhance Marketing Strategies.
Perspectives
A practical solution to understand consumer's shopping behaviour and predict his next shopping trip.
Fahed Yoseph
Abo Akademi
Read the Original
This page is a summary of: A new approach for association rules mining using computational and artificial intelligence, Journal of Intelligent & Fuzzy Systems, November 2020, IOS Press,
DOI: 10.3233/jifs-200707.
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