What is it about?
Marketing for transportation companies often over-inflate the brand promise of a cheap, fast and hassle-free experience. Helping travelers in bad situations can increase brand value. This requires to truly develop a cross-platform and cross-device user centered approach.
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Photo by Mantas Hesthaven on Unsplash
Why is it important?
A good user experience is key for positive brand experiences
Read the Original
This page is a summary of: Continuity in travel information, Information Design Journal, October 2016, John Benjamins,
DOI: 10.1075/idj.22.2.09wre.
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