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A Multimodal Cognitive Critical Analysis: A Comparative Study of Recruitment Advertisements between China and the United States
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Why is it important?
It is important for its application of cognitive theory in the analysis of recruitment Advertisements of China and the United States, which have never done before. Besides military recruitment, it is useful for China to strive for better publicity and mobilization effects in various kinds of publicity and primotions .
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This page is a summary of: A multimodal cognitive critical analysis, Cognitive Linguistic Studies, December 2022, John Benjamins,
DOI: 10.1075/cogls.00091.pan.
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