What makes people cool?

What is it about?

We identify six core attributes of cool people. They are powerful, extraverted, hedonistic, autonomous, adventurous, and open to new things. Surprisingly, the attributes that make someone cool vary little across cultures.

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Photo by Seth Doyle on Unsplash

Photo by Seth Doyle on Unsplash

Why is it important?

Everyone has an opinion about what is cool. However, little research has examined what makes people cool using scientific methods. Our research addresses this issue and identifies six uniquely cool attributes. It is also important to show that the attributes that make people cool are the same around the world. This sheds some light on cool people's role in society.

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