What is it about?
An attempt has been made to identify the factors of supporter engagement with reference to NGOs on social media.
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Why is it important?
A retrospective study of supporter engagement has emphasized on psychological, organizational and technological factors. The emerged dimensions will be helpful for NGOs to better recognize the need to classify the supporters to enhance participation in social activities.
Perspectives
Writing this article was a great pleasure to me as it is related to a behavioral understanding of supporters. The outcome may be helpful to NGOs to appeal additional supporters and donors. I hope you find this article thought-provoking.
Siddharth Tripathi
National Institute of Industrial Engineering
Read the Original
This page is a summary of: IOSR Journal of Business and Management, IOSR Journal of Business and Management, IOSR Journals,
DOI: 10.9790/487x.
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