What is it about?
Agrotourism is the practice of attracting travelers or visitors to an area or areas used primarily for agricultural purposes. However, agrotourism can be viewed much like eco-tourism in that it is small-scale, low-impact, and, in most cases, education-focused. Opportunities for uniqueness and customization are limitless within the Greek context. Many agrotourism activities require only a small farm crew in order to be successful. Within the current digital innovations, Internet has become a viable alternative business channel and many firms have already created their internet presence.
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Why is it important?
The results indicate that the effective internet sites require online communication form, up-to-date information related to products and services provided, information about the area of interest, information on various topics, social share tool, related sources of information, as well as third person advertisement and personalization of the site.
Perspectives
The use of ITs in agro industry constitutes an important tool for social, financial and cultural development. It is reshaping the way individuals live, bringing a larger variety of digital goods and services, lower prices, improved information gathering, more distribution channels and so forth.
Associate Professor Christos Lemonakis (CPA, CMA, CRMO)
Hellenic Mediterranean University
Read the Original
This page is a summary of: Agrotourism Industry Development through Internet Technologies: A Multi Criteria Approach, January 2014, IMDA Press,
DOI: 10.9768/0023.04.045.
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