How Algorithms Shape Modern Consumption

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This study is significant as it sheds light on the growing influence of social media algorithms in shaping consumer behavior and societal values. In an era where digital platforms increasingly dictate purchasing trends, understanding how algorithmic systems promote over-consumerism and impulse buying is crucial. By uncovering the mechanisms through which personalized recommendations and targeted advertisements cultivate materialistic attitudes, this research highlights the ethical and psychological consequences of algorithm-driven consumption. The study contributes to existing literature by integrating both qualitative and quantitative analyses across multiple global markets, offering a comprehensive, cross-cultural perspective on digital consumerism. Through its mixed-methods approach, it not only demonstrates the link between algorithmic engagement metrics and consumer impulsivity but also contextualizes these behaviors within broader ethical and social frameworks. Importantly, this research provides actionable insights for three key audiences: Consumers, by emphasizing the need for digital literacy and self-awareness in navigating algorithmic influence; Policymakers, by underscoring the urgency of enforcing transparency and accountability in algorithm design; and Tech developers and marketers, by calling for responsible innovation that balances profitability with ethical responsibility. Ultimately, this study serves as a timely contribution to the global discourse on technology ethics and consumer culture. It lays the foundation for developing frameworks that encourage mindful consumption, equitable marketing practices, and the creation of digital ecosystems that prioritize user well-being over engagement metrics.

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