What is it about?
The research aims to understand the consumers’ perception about corporate social responsibility (CSR), to identify companies’ activities that consumers consider to be CSR activities and to recognize the benefits that the consumers derive from CSR.
Featured Image
Why is it important?
This article provides an answer to whether CSR policy has any influence on consumers' buying decision
Perspectives
The implication of the research five years post-publication of the original article explores new dimensions of CSR and consumer values, viz. culture, economic conditions, and industry standards for further investigation.
Basanta Kumar
Read the Original
This page is a summary of: Determination of CSR Value for Consumers: An Approach to Indian Perspectives, July 2021, Sciencedomain International,
DOI: 10.9734/bpi/mpebm/v3/3206f.
You can read the full text:
Contributors
The following have contributed to this page
