What is it about?
Leadership is one of the most important concept when it comes to SME's. Most businesses in Ghana fail mostly due to how the owner/manager adopts strategies to grow and maintain the growth of their businesses. market orientation is see as a culture which can transform workers to be part of the growth process. This paper basically finds the relationship between these two concepts and proposes recommendations for SME's.
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Why is it important?
It is important, as the study found that transactional leadership style has a negative relationship to market orientation. And this is particularly expected especially because of the manufacturing sector the study was done on.
Perspectives
This paper gave me a broad perspective of leadership style as a concept and the need to encourage further research on it.
Christina Appiah-Nimo
University of Cape Coast
Read the Original
This page is a summary of: The Role of Transactional Leadership Style of Owner/Managers in Adopting a Market Oriented Culture: A Case of Manufacturing SME’S, Asian Journal of Economics Business and Accounting, June 2018, Sciencedomain International,
DOI: 10.9734/ajeba/2018/42162.
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