What is it about?
This is a research study on the whether the users and non-users of ICTs can make significant difference in the price realisation of Horticultural crop especially banana.
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Why is it important?
Usage of Information and communication technologies is increasing in every sector and market led extension is becoming a paradigm for the agricultural extension.
Perspectives
I think this research article will give an insight into the usage of ICTs in marketing especially for researchers and scholars. This is not a vast study but specific on how it will change the scenario and also highly excited about the readership of this article.
Anoop R L
Kerala Agricultural University
Read the Original
This page is a summary of: Information and Communication Technologies for Marketing of Horticultural Crops in India, Asian Journal of Agricultural Extension Economics & Sociology, April 2022, Sciencedomain International,
DOI: 10.9734/ajaees/2022/v40i830936.
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