What is it about?
this paper seeks to examine the direct relationship between types of innovation and SME marketing performance with a mediating role of knowledge sharing which has been not subject to rigorous testing through SEM-PLS.
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Why is it important?
Our findings establish a positive significant relationship between innovation types and SME marketing performance in an emerging economy with a positive influence on knowledge sharing as a mediator.
Perspectives
This paper served as a motivator for the authors with great intention to establish a relationship between types of innovation and SME marketing performance specifically in an emerging economy which has received less attention by researchers
Samuel Afriyie
Kumasi Polytechnic
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This page is a summary of: The Nexus between Innovation Types and Marketing Performance of SMEs in an Emerging Economy: The Mediating Role of Knowledge Sharing, Journal of Economics Management and Trade, October 2018, Sciencedomain International,
DOI: 10.9734/jemt/2018/44223.
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