What is it about?
Consumer behaviour towards branded milk and milk products in the City of Tirupati was the subject of the research study. The state of Andhra Pradesh The research study's major focus was on what variables most strongly influenced consumers to choose branded milk and milk products, as well as which brand they preferred and why. What are the constraints faced by consumes while buying branded milk and milk products.
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Why is it important?
In the current study, a unique method factor analysis and a unique software called SPSS were both utilized
Perspectives
I'm excited to present my research to the scientific community.
CH.RAMA DEVI
Institute of Agribusiness Management, Agricultural College, Tirupati, ANGRAU, India
Read the Original
This page is a summary of: Factors Influencing the Consumers Behavior of Branded Milk and Milk Products in Tirupati City of Andhra Pradesh, India, March 2023, Sciencedomain International,
DOI: 10.9734/bpi/ctbef/v3/4731b.
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