How and Why Mexican University Students Binge-Watched during the COVID-19 Lock-down

What is it about?

This article examines how Mexican university students engaged in binge-watching—watching several episodes of a TV series in one sitting—within a media environment dominated by streaming platforms. Focusing on 487 students aged 18 to 25 from a public university in southeast Mexico, the study looks at when, where, and why students watch television marathons, as well as how they integrate this practice into their everyday lives. Using a mixed-methods approach, the research combines in-depth qualitative insights with broader quantitative evidence. During the first stage, six online discussion groups with 30 students were conducted amid the COVID-19 pandemic, allowing participants to openly describe their viewing routines, motivations, and emotional experiences. These discussions informed the design of an online survey, which was later completed by 457 students and provided data on the prevalence of binge-watching, preferred devices and platforms, viewing schedules, and perceived effects on well-being and academic life. Together, these methods offer a detailed picture of television consumption during a period marked by lock-downs, remote learning, and increased screen use.

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Why is it important?

The findings show that binge-watching is a normalized and mostly controlled leisure activity among Mexican university students. Participants usually watch on mobile devices, prefer weekends, vacations, or nighttime, and most often watch alone—although social interaction continues through recommendations, messaging apps, and shared conversations about series. The main motivations include relaxation, emotional escape, social connection, and learning, especially during the uncertainty and stress of the pandemic. Importantly, students do not see binge-watching as harmful by default. While they are aware of possible physical effects (such as eye strain or lack of sleep), only a small minority report experiencing them. Most participants believe they manage the practice responsibly and that its impact on their academic performance is limited. The study highlights how binge-watching functions as a coping strategy and emotional resource, rather than simply an excessive or problematic behavior, and shows why audience-centered approaches are essential for understanding contemporary television consumption.