What is it about?
The work aims to estimate the use of astroturfing as a strategy to promote political debates in Spain through Twitter. 89,528 tweets associated with the discussion generated around the holidays of the First Vice President and the Minister of Equality of the Government of Spain, Pablo Iglesias and Irene Montero, were collected and analyzed between August 14 and 20, 2020.
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Why is it important?
The case study allows us to see a non-electoral political scenario based on astroturfing and nano-influencers capable of distributing, amplifying, and flooding social networks such as Twitter disinformative and confrontational content.
Perspectives
This paper would help understand how these strategies aimed at manipulating public opinion from social networks could establish themselves at the Spanish level. Above all, around actors who are an active and daily part of Spanish political reality, who could be the object of this type of disinformation campaign, promoted not only from Spain but from abroad, through users with micro profiles or nano-influencers that help avoid the detection of possible companies that authors such as Ong and Cabañes (2019) or Bradshaw, Bailey and Howard (2021) have highlighted are part of an increasingly flourishing industry, commissioning to broadcast content in a coordinated manner.
Prof. Elias Said-Hung
Universidad Internacional de La Rioja
Read the Original
This page is a summary of: Astroturfing e debate político espanhol nas redes sociais: um estudo de caso, Sociologia Problemas e Práticas, October 2022, Instituto Universitario de Lisboa (ISCTE-IUL),
DOI: 10.7458/spp202210025549.
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