How the unfamiliar nature of Space and extreme environments can enrich product ideas.

What is it about?

To Design from the Unfamiliar is an approach based on first-hand research by the authors who work in the area of space architecture and habitat design. Using the experience of design for Space to inform methodologies for design on Earth may generate a paradox, as clearly microgravity isn’t a condition on Earth, but therein lies the opportunity to find analogous ways to create this state, and other states, to generate new conditions, in turn leading to design innovation

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Why is it important?

Introducing others too the value in designing from unfamiliar perspectives, is a way to facilitate working across and between disciplines. It builds bridges and encourages others to explore their design perspective and frame it in an accessible way for generating insights and ideas.