What is it about?
The study is about honey agribusiness in Port Harcourt City, Nigeria. It presents an opportunity for honey marketers to generate up to 10 billion USD, since the cumulative values are a function of it and other hive products. Considering its current domestic consumption rate in Nigeria being 380, 000 tonnes with a global price of about 4.5 billion dollars, less of it has been offered into the market against the heavy demand for it taking into consideration that the competition for it is increasingly becoming intense.
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Why is it important?
This is because, there is therefore no significant reduction in the demand for honey. Hence, the essence of the study is to analyse the profitability of marketing honey in Port Harcourt City Local Government Area of Rivers State, Nigeria. The study therefore, examined the socio-economic characteristics of honey marketers; measured the profitability analysis of the honey marketers; identified as well as the honey marketing channels; determined the effect of the socio-economic characteristics on the profitability of honey marketing; and ascertained the constraints to honey marketing in the study area.
Perspectives
Honey marketing in Port Harcourt City is practiced by predominantly married women with formal educational level, mean household size of 5 and are at their reproductive ages Honey marketing enterprise is a profitable business venture indicating a significant start-up capital, marketing experience, age and household size. Government and stakeholders should ensure that road networks become efficient and pliable through the construction of new roads and rehabilitation of bad roads to better enhance honey marketing mechanism.
Dr Ikechi Kelechi Agbugba
York St John University
Read the Original
This page is a summary of: Socio-Economic and Profitability Analysis of Honey Marketing in Port Harcourt City Local Government Area of Rivers State, Nigeria, March 2020, International Institute for Science, Technology and Education,
DOI: 10.7176/jesd/11-6-01.
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