Analyzing the Effects of Brand Innovativeness on Attitude towards the Brand Considering the Moderating Role of Consumer Innovativeness with a Case Study in Students of University of Isfahan

Ali SANAYEI, Arash SHAHIN, Ahsan TAHERFAR
  • International Journal of Academic Research in Accounting Finance and Management Sciences, September 2013, Human Resources Management Academic Research Society (HRMARS)
  • DOI: 10.6007/ijarafms/v3-i3/187
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http://dx.doi.org/10.6007/ijarafms/v3-i3/187

The following have contributed to this page: Professor Arash Shahin