What is it about?
New paradigm of Customer Orientation in the Indian BFSI sector.
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Why is it important?
There is a need for managers to understand the behaviour that salespeople need, to develop sales team, facilitating customer relationships, leading to higher sales performance.
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This page is a summary of: Contemporary Conceptualization of Customer Orientation in Indian Banking and Financial Services, SMART Journal of Business Management Studies, January 2017, Diva Enterprises Private Limited,
DOI: 10.5958/2321-2012.2017.00003.3.
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